, Examiner Campaign, IHK Mittleres Ruhrgebiet.
The skilled workers of the future need professionals today.
Without the dedication of volunteer examiners, the IHK Mittleres Ruhrgebiet would not be able to administer more than 4,500 exams each year. Due to an urgent need for new examiners, the IHK approached us with a request to create an eye-catching recruitment campaign.
The goal was to highlight the importance of volunteer work, break down barriers to entry, and specifically recruit new examiners. To that end, we developed a comprehensive campaign consisting of a central landing page and an accompanying social media campaign on Instagram.
From strategic planning through design, layout, and programming to copywriting, editing, and content creation, all services were provided in-house. The result is a clearly structured, emotionally engaging website that informs, motivates, and highlights the role of examiners as an indispensable part of vocational education.
CUSTOMER:
Chamber of Industry and Commerce for the Central Ruhr Region
TASKS:
Web Design
Design Concept
Layout
Programming
Social Media Marketing
Editorial
Content
