BECKDESIGN Bochum: Your Brand Development Agency
Apple, Coca-Cola, Nike: When people talk about strong brands, the same three or four names almost always come up. But it’s easy to forget that the principles of successful branding can be applied to any business —from a family-run machinery manufacturer to the tax firm down the street to a long-established corporation. Strategic brand development ensures measurably greater visibility, trust, and business for every organization. That’s why we’re introducing you to the most important principles of brand development—and showing you specifically how we strengthen brands for the long term.
BECKDESIGN at a Glance:
- German Brand Award Winner 2025
- 35+ Years as a Full-Service Agency
- 25+ creative minds
This is NOT how brand development works!
Does the name Xerox Alto ring a bell? Probably not, and there’s a reason for that: In 1973, the Xerox Research Center in the U.S. developed one of the world’s first computers with a graphical user interface, a mouse, and a keyboard—a full ten years before Apple introduced the Macintosh.
The problem: Xerox failed to establish the computer as a brand. The invention remained more of a research project, and the rest is history: Apple took up the idea and developed not only a global success but, above all, a global brand.
What we can learn from this: Even the best product or the best idea is worthless if it isn’t built up and communicated as a brand. This is where strategic brand development comes in. It ensures that a company stands for something specific and develops a distinct personality.
And that’s exactly where we come in. We’ll help you build your brand in a sustainable way that reaches people and convince them. Together, we’ll create a brand image for your business that will stick in people’s minds for the long term.
One-Stop Branding: Our Services at a Glance
For more than 35 years, we’ve been the go-to partner for brand building and rebranding. We serve both B2B and B2C clients—whether they’re large corporations, soccer clubs, startups, or nonprofit organizations. Here’s an overview of our brand development services:
✅ Brand Strategy
- Brand Analysis: Current Status, Competitive Analysis, Industry Analysis
- Target Audience and Market Analysis
- Short-Term and Long-Term Brand Positioning
- Brand Values & Brand Essence: Purpose, Vision, Mission
- Brand Architecture for Multiple Brands or Product Lines
- Brand Name Development
✅ Brand Identity & Design
- Corporate Design: Logo, Colors, Typography, Visual Language
- Brand Guidelines and Style Guide
- Verbal Identity: Tone, Tagline, Brand Language
- Storytelling & Brand History
- Packaging and Product Design
- Website and Digital Brand Identity
✅ Brand Management & Implementation
- Rollout across all touchpoints: online and offline
- Employer Branding and Employer Brand Development
- Brand Communication & Campaign Development
- Brand Management: Brand Awareness, Brand Value
- Rebranding + Brand Relaunch
Your contacts at BECKDESIGN in Bochum
Zeynep Uludağ –
Co-CEO & Strategy
Zeynep is responsible for the strategic direction of our brand projects. She is the first point of contact for all questions regarding brand direction and positioning.
Florian Bachor –
Project Management & Coordination
Florian translates your goals into concrete projects. He coordinates our branding department and guides you through the entire brand development process.
- Positioning: a clear stance in the competitive landscape: what the company stands for—and what it does not
- Personality: Values, Attitude, and Tone That Make a Brand Tangible and Human
- Storytelling: Complex content, services, and products are translated into an easy-to-understand, credible message
- Consistency: The product, design, communication, and customer experience must present a unified image at every touchpoint
- Emotional Connection: A brand that conveys conviction turns customers and employees into advocates
The Five Principles of Successful Brand Development
In our experience, strong brands aren’t built on chance, but on several clear principles. Those who consistently apply these principles develop a brand that simply resonates with people.
Outstanding Brand Development: Project Examples from BECKDESIGN
As a full-service agency, we bring all disciplines together under one roof—from film and photography to design and layout, and from copywriting to concept development. Each of our services shares the same goal: to create a consistent, recognizable brand image for our clients. You can judge for yourself how well we do this. Here are a few of our branding projects:
German Brand Award 2025: Evangelisches Johanneswerk 🏆
With the tagline “Make Yourself Count,” we developed an employer brand on behalf of the Protestant Johanneswerk that conveys appreciation and a sense of self-efficacy to caregivers—and it was honored with the German Brand Award 2025.
Brand Relaunch: Stadtwerke Schwerte
We developed a comprehensive brand relaunch for Stadtwerke Schwerte: from the refined logo to the custom-designed typeface, SWS Sans. The result is a corporate design that highlights local responsibility and bridges tradition with the future.
German Brand Award 2019: LTS Licht & Leuchten GmbH🏆
LTS is one of the most renowned companies for high-quality lighting solutions. We developed a complete brand relaunch for the company in just six months, featuring the tagline ” Love to Shine ” and a logo that combines a chalice, diamond, heart, and light fixture. The result: Gold at the German Brand Award 2019 against international competition.
Brand Strategy for Software Companies
As part of the brand positioning strategy for the software company GCI, we put the product front and center: KOSS, the ERP software for small and medium-sized businesses, was given its own brand, including a word and design mark, visual identity, and website. The relaunch was presented to the staff as a surprise on the day of the event.
Recent Awards
Brand development pays off
Did you know: According to a study by Lucidpress, maintaining a consistent brand across all platforms can increase revenue by up to 23 percent. The picture is similar in a B2B context: Companies with strong brand recognition achieve a 20 percent higher EBIT margin compared to weaker competitors (McKinsey). Strategic brand development therefore pays off in very concrete ways, and this is also confirmed by our clients: more orders, more applications, greater visibility, and higher customer loyalty.
BUT: A new logo and a fresh tagline alone don’t make a brand. What matters most is communicating your values and offerings to your target audience in a way that’s clear and tangible —using the right formats, such as social media, out-of-home campaigns, a brand manifesto, a website, and brochures. At BECKDESIGN, we view brand development as a holistic process that integrates corporate identity, corporate design, and employer branding—ensuring that brands become sustainably visible, emotionally engaging, and relevant.
This is exactly where we, as a content marketing agency, come in: We translate your company’s messages into content that reaches— across all channels —exactly the people you want to target.
Keyword: Employer Branding!
We are certain: A strong brand always starts with our own employees. That’s why employer branding is an integral part of our holistic brand development.
Brand Development in Four Steps
The best way to develop a brand is through a structured process. At BECKDESIGN, we guide companies from the initial assessment to a visible brand identity. We’ve summarized the entire process in a four-step workflow.
1. Analysis + Strategy
We start by asking: What does your company really stand for? Together with your executive team and marketing team, we define your values, positioning, and competitive landscape. Our brand workshop is particularly popular—it’s where we lay the strategic foundation for your brand in a focused manner.
2. Brand Essence + Identity
Building on this analysis, we develop the brand essence, message, personality, and tone that make your company unique. Your brand claim, mission statement, and storytelling take shape right here and now.
3. Design + Creation
There’s a reason we’re calledBECKDESIGN: In the third step, your brand comes to life. To achieve this, we bring together design, logo, color scheme, typography, and visual language into a cohesive corporate design. This ensures your brand makes an impact across all channels—from business cards to your website.
4. Rollout & Implementation
Here we go: We’ll literally take your new brand out onto the streets—on billboards, in campaigns, at trade shows, online, and on social media. It’s only through consistent execution that a brand image is created that sticks in people’s minds.
Your brand development agency in Bochum
At our branding agency in Bochum, about 25 experts from a wide variety of disciplines work together: concept developers, brand strategists, web designers, programmers, copywriters, photographers, and many other creative minds. All under one roof.
Our goal is to position your brand for the long term, connect with your target audiences on an emotional level, and create a clear, recognizable identity. To achieve this, we listen, are there for you on the ground, and immerse ourselves in your brand’s universe alongside you. We call this philosophy “design-oriented management consulting.”
FAQ on Brand Development
What is brand development?
Brand development refers to the strategic process through which a company establishes a clear identity, positioning, and visual identity. This includes strategy, design, and communication.
What is the difference between brand development and corporate design?
Good question! Corporate design refers to the visual implementation of your brand, including the logo, colors, and typography. Brand development goes one step further: it establishes the strategic foundation and then translates it into design, language, and all forms of communication.
Whether you’re interested in corporate design, brand development, or a brand relaunch, we’d be happy to advise you! Feel free to send us an email or simply give us a call at 0234 936 486-0.
How long does the brand development process take?
Depending on the scope, brand development can take anywhere from six weeks to several months. A simple logo refresh takes less time, while a full-scale brand relaunch—including strategy, design, and rollout—naturally takes more time.
Why BECKDESIGN?
Because you’ve stuck with us this far ☺ And because we’ve mastered the art of brand development in-house. We have a team of about 25 experts from a wide variety of disciplines working together: concept developers, strategists, web designers, programmers, copywriters, photographers, and many other creative minds. All in one agency, all under one roof. From corporate design to trade show booths to social media presence, we deliver exactly what your company really needs.
How much does professional brand development cost?
The cost depends on the scope of the project—ranging from pure strategy consulting to a complete rebranding that includes design, a website, and rollout. A transparent estimate can only be provided after an initial consultation, as we tailor each project individually. Feel free to send us a no-obligation email or call us directly: Tel: 0234 936 486-0.
For which companies is brand development worthwhile?
The clear answer: Brand development is worthwhile for companies of all sizes—from small and medium-sized businesses to large corporations. It is particularly relevant during repositioning, mergers, generational transitions, or when the existing brand identity no longer aligns with the company’s current reality.
Ready for a brand with character and name recognition?
Our promise is simple: We’ll make your brand strong—for the future, to stay ahead of the competition, and to ensure long-term success in the market. Send us an email now or just give us a call. We look forward to hearing from you!