BECKDESIGN: Your rebranding agency in Bochum
As a rebranding agency, we have been helping companies evolve their identities and positioning in line with the times for over 35 years. Whether you’re a B2B or B2C business, a small business, a nonprofit, or a retail group, we’ll show you how to rebrand your company in a structured, timely, and successful way.
BECKDESIGN at a Glance:
- German Brand Award Winner 2025
- German Web Award Winner 2025
- 35+ Years as a Full-Service Agency
- 25+ creative minds
Rebranding: An Overview of All Services
Whether it’s repositioning, redesign, a brand refresh, or a corporate design relaunch: Thanks to our interdisciplinary team, we handle all rebranding services in-house at our agency.
✅ Analysis & Repositioning
- Brand Audit: Current State Analysis (Perception, Strengths, Weaknesses)
- Brand Equity Check: What’s Worth Keeping, and What Can or Must Go?)
- Repositioning & Brand Strategy
- Target Audience Realignment
- Rebranding Workshop
✅ Design & Development
- Corporate Design Relaunch: Logo, Colors, Typography, Visual Language
- Naming, Product and Brand Name Adaptation
- Revision of the Brand Guidelines
- Development of a New Brand Identity
- Refresh of the digital brand identity: website, social media
✅ Rollout & Change Management
- Communication Strategy for the Transition: Internal & External
- Rollout Planning Across All Touchpoints
- Internal Branding: Employees as Ambassadors of Change
- Trademark Check, Legal Review of the New Website
- Perception Monitoring and Reporting Following the Relaunch
The Difference Between Brand Building and Rebranding
Even though both terms are often used interchangeably, they do not mean the same thing. Brand building describes the fundamental, usually long-term process of establishing a brand and continuously developing it. Rebranding, on the other hand, is a targeted refresh or realignment of an existing brand, usually triggered by a specific event. Examples include a merger, new products, a generational shift, a change in the target audience, or an image that no longer fits the company.
Your rebranding agency, your points of contact
Zeynep Uludağ –
Co-CEO & Strategy
Zeynep is responsible for the strategic direction of our rebranding projects. She is the first point of contact for all questions regarding new product development and positioning.
Florian Bachor –
Project Management & Coordination
Florian translates your goals into concrete projects. He coordinates our branding department and guides you through the entire rebranding process.
Rebranding in Action: Project Examples from BECKDESIGN
Over the past 35 years, we’ve successfully completed a wide range of rebranding projects. It’s high time for a quick “Best of BECKDESIGN”!
Brand Relaunch for Stadtwerke Schwerte
We carried out a brand relaunch for Stadtwerke Schwerte, including a complete corporate design. From the redesigned logo to the custom typeface, SWS Sans. The result: a visual identity that embodies both 150 years of tradition and a clear focus on the future.
New Corporate Design for LED Linear™
We created a completely new corporate design for LED Linear™: a new wordmark, a custom typeface, a CD manual, and business stationery. We’ve been growing alongside the brand for over ten years —from image brochures and trade show booths to a website relaunch.
Recent Awards
Effective Rebranding in Four Steps
As a rebranding agency, we follow a four-step process—each step building on the last —when repositioning a brand.
1. Brand Audit
Before we make any changes, we analyze the current situation. We take a close look at your brand and its history. In doing so, we also examine how the brand is perceived by customers and employees.
2. Repositioning & Strategy
Here, we work together to determine the direction in which the brand should evolve: Does the positioning still align with the target audience? Does the brand essence still reflect what the company stands for today? You decide what elements of the existing brand to retain and where further development makes sense.
3. Design & Identity
The new strategy gives rise to a new visual identity: logo, colors, typography, and tone. Everything is consistently aligned with the new positioning.
4. Rollout & Change Management
Here we go—your new brand is being launched, both internally and externally. We’ll help you introduce it to employees, customers, and partners, for example, as part of a relaunch event. At the same time, we’ll keep an eye on how the brand is perceived after the launch.
The Key to Success Behind Our Rebranding Projects
We’re more than just a design or branding agency. We want to get to know you, your company, and your products and services from the ground up. That’s why we listen to you, are there for you on-site, and dive into the world of your brand together.
We call this approach “design-oriented management consulting”: consulting and design are not separate, but rather a single, cohesive process. Only once we understand what your company truly stands for do we translate that into strategy and design. See for yourself!
Rebranding Made Easy!
Designers, brand strategists, photographers, content experts, concept developers: Our interdisciplinary team brings together everything needed for a rebranding under one roof. This makes the process easy for you: no need to coordinate between multiple service providers, no loss of information at the interfaces—just one personal point of contact for strategy, design, and implementation. The result is a brand that doesn’t just look new, but is positioned in the market to be strong and compelling in the long term.
BECKDESIGN: Your rebranding agency in Bochum
What are you waiting for? Let’s take your brand to the next level together! Send us an email or just give us a call. We look forward to working with you and your brand!
FAQ on Rebranding
Does BECKDESIGN also offer rebranding workshops?
Absolutely! We regularly host interactive, hands-on workshops for our clients, where we discuss and rethink the brand, its products, and services from every angle. We’d also be happy to host them on-site at our agency! Feel free to send us a no-obligation email or simply give us a call at 0234 936 486-0.
How long does a rebranding take?
Of course, this depends heavily on the scope, objectives, and size of the company. The entire process—from strategic analysis to full rollout—typically takes several months. We’ll plan the timeline together with you and tailor it to your capacity and key dates, such as trade shows or product launches.
How does the collaboration with you as a rebranding agency work?
We don’t start with the design—we start with you: We listen and work with you to analyze your brand identity. Building on that foundation, we develop your strategy, design, and rollout step by step—all managed by our interdisciplinary team under one roof.
When is the right time to rebrand?
Typical triggers include, for example, a merger or acquisition, a generational transition, a change in the target audience, a change in the business model, or a realignment of the company’s offerings. A good indicator that rebranding is needed: when customers or employees describe the brand differently than it is actually intended.
What is the difference between rebranding and a relaunch?
A relaunch is usually limited to the visual identity: a new logo, new colors, and new typography. Rebranding goes much further than that: it also encompasses a strategic realignment—that is, positioning, targeting specific audiences, and often the brand essence itself.