BECKDESIGN: Your agency for social media marketing
Social media marketing is more than just influencer placements and TikTok trends. If you want to stay visible on Instagram, LinkedIn, and other platforms in 2026, you’ll need more than just reach. What’s needed is strategic brand building with content based on a clear concept. We’ll show you how our social media marketing agency can help your business establish a strong brand presence on social media.
#BECKDESIGN #LetsGetSocial #SocialMediaMarketingAgency 🖤
Our Services: Social Media Marketing
Whether it’s social media strategy, channel planning, content creation, or video production: As a social media marketing agency, we carry out all kinds of digital communication and branding projects. Here you’ll find our full range of services for social media marketing:
Strategy & Brand Building 🖥️
- Social Media Strategy and Channel Planning
- Target Audience and Persona Research
- Competitive Analysis and Regular Audits
- Positioning and Messaging
- Development of Content Campaigns
- Conversion Optimization
- Creation and Integration of Websites and Landing Pages
- Workshops and Guidelines (e.g., Social Brand Book)
Content & Community 📱
- Visual Storytelling: Production of Content Formats and Series
- Copywriting (e.g., captions, hooks, bios, hashtags, scripts)
- Development of Editorial Plans
- Design and Templates (e.g., in Canva)
- Production of videos, Reels, Shorts, Carousels, etc.
- Photo Production
- Podcasts and Audio Content
- Community Management
- Collaborations with Influencers and Creators
Ads, Tracking & Optimization 📊
- Paid Social and Performance Ads
- Campaign Delivery & Ad Creatives
- Tracking and Setups
- Reporting and KPI Dashboards
- Content and Ad Testing (A/B Testing)
Social Media @BECKDESIGN
We develop social media strategies for B2B and B2C that deliver measurable results: reach and leads, as well as sales, community engagement, or recruiting—depending on which goal is your top priority.
And because we’re experts in #ContentCreation in-house, we don’t just come up with the idea—we also bring it to life: video, photos, podcasts, branding, 3D, landing pages, as well as platform-optimized formats. For example, Reels, Shorts, ads, and series content. See for yourself! 🙏🏻
Social Media Marketing Agency: Your Contacts at BECKDESIGN 📞
Zeynep Uludağ –
Management & Strategy
Zeynep is responsible for the strategic direction of our social media marketing projects. She is the first point of contact for all questions regarding branding and positioning.
Florian Bachor –
Project Management and Coordination
Florian translates your goals into concrete concepts. He coordinates our social media marketing team and oversees your entire project.
Attention: The Scarce Resource
Did you know? There are currently over 65 million active social media users in Germany. That’s nearly 78 percent of the total population (Datareportal, 2025). The picture is similar on the corporate side: Eight out of ten German companies showcase themselves and their services through their own profiles on social media (Bitkom, 2025).
What this means for you: Your#target audience is already active on social media—but so is your competition. That’s why we keep asking ourselves this one question on behalf of our clients: How can we stand out from the sea of content and authentically connect with the right target audience?
Our biggest takeaway: To get noticed in the feed, you need more than just “a post every Monday.” You need a clear storyline and content formats that create recognition and generate enthusiasm . From the bio and caption to the story and even a Reel series.
Recent Awards
Case Studies in Social Media Marketing
Recruiting Campaign – German Brand Award Winner 2025 🏆
For the Evangelisches Johanneswerk, we launched a cross-media recruitment campaign under the slogan “Make a difference!”—including social media. We received the German Brand Award in 2025 for this project.
Content Creation for @ABUS 🚴♀️
Whether it’s the Tour de France, the Mountain Bike World Championships, or the Tour de Femmes: ABUS, a family-owned company, is present at the world’s biggest races as the safety partner of several cycling teams. We helped shape the concept and design of ABUS’s social media communications surrounding these competitions.
Instagram Campaign: IHK Mittleres Ruhrgebiet 🎬
No training without examiners! To recruit new volunteer examiners, we ran a multi-month advertising campaign on Instagram for the Chamber of Industry and Commerce (IHK) for the Central Ruhr Region. This included concept development, content creation, video production, merchandise, and a landing page.
#WeForLukat – Social Media Campaign for the Local Elections
As part of the 2025 Bochum municipal elections, we designed and implemented a social media campaign for mayoral candidate Jörg Lukat. The campaign achieved strong organic reach, with over 163,000 views on Instagram. Jörg Lukat was elected the new mayor in the runoff election with over 64 percent of the vote. 
Welcome to the BECKDESIGN Content Creation Studio!
Atthe BECKDESIGN Content Studio, we produce cross-media content for our clients and their target audiences in a space spanning approximately 300 m². The studio provides us with the perfect creative environment to transform every idea into unique content.
Click here to go directly to the BECKDESIGN Content Studio. 🎬
Four Steps to Professional Social Media Marketing 🎯
1. Briefing
We’ll start with a joint kickoff meeting so we can truly understand your company, your goals, and your target audience(s). Which channels are relevant? What kind of content fits your brand? Which products or services are the focus? We’ll answer these questions together with you and your team. We’d also be happy to do this in a creative workshop here at our agency!
2. Analysis
In the second step, we conduct a status check: How are your current profiles performing? What’s already working (formats, tone, posting times, community)? We analyze your target audience, the competition, industry trends, and platform dynamics. The result: a data-driven baseline for your social media marketing.
3. Creation
Now we’re getting down to business: We’ll develop your social media marketing strategy, including a content strategy and selection of formats. As part of this, we’ll define the visual style and tone, as well as topic clusters and specific content ideas. Upon request, we can also include templates, guidelines, and an editorial calendar.
4. Rollout & Optimization
Now we’ll put your social media plan into action. If needed, we’ll also create and publish content, engage with the community, and run campaigns. At the same time, we’ll track performance to optimize the content and report on the results.
Your 360-Degree Social Media Marketing Agency
For us, social media marketing is more than just a few posts and likes. It’s a direct line to the people who experience, share, and recommend brands. We develop strategies, content, and formats that make brands visible on social media and strengthen them over the long term. 💪🏼
Our Approach is holistic and cross-media: We create high-quality image and video content in-house, produce graphics, animations, and interactive storytelling formats, and adapt them for all relevant platforms. Whether it’s Instagram, LinkedIn, or TikTok, we focus on consistent brand management, clear messaging, and a unified visual identity.
Technical Implementation and monitoring are second nature to us: We plan campaigns based on data, track performance, analyze reach, engagement, and conversion, and continuously optimize content. This results in measurable communication that raises brand visibility while simultaneously providing insights to guide strategic decision-making.
Our Approach: For us, social media marketing is an integral part of your brand strategy. We combine in-house content creation with strategic monitoring and cross-media execution. This is how we make your brand visible, relevant, and approachable.
FAQ on Social Media Marketing
Does Beckdesign also offer workshops on social media marketing?
Absolutely! We offer workshops on social media strategy, content formats, content creation, editorial planning, target audiences, and social ads. We can hold them at your location or at our agency. If you’re interested, feel free to email us at mail@beckdesign.de or simply give us a call at 0234 936486-0.
What does a social media agency do?
As a social media marketing agency, we ensure that social media isn’t just about “posting here and there,” but rather a strategic channel that delivers results. A social media marketing agency handles strategy, content, community management, campaigns, and reporting—all tailored to goals such as reach, leads, sales, and recruiting.
Is social media marketing even worth it for small businesses?
Absolutely! Social media can be just as effective for small businesses as it is for large corporations—it just has different priorities. While big brands often focus on brand awareness and campaigns, smaller businesses typically prioritize local visibility, building trust, and generating direct inquiries. In addition to global brands, we also work with numerous small and medium-sized businesses—including craft businesses, social organizations, startups, and sole proprietors.
Which platforms are right for my business?
That depends primarily on your target audience, your offerings, and your resources. We’ll take a look at: Where is your target audience really active? Which formats are a good fit for you? And what can be implemented on a consistent basis?
Typical applications:
- Instagram: Brand, Community, Lifestyle, Recruitment
- TikTok: Reach, Engagement, Entertainment/Education
- LinkedIn: B2B, Employer Branding, Thought Leadership
- Facebook: Local Audiences, Communities, Events
- YouTube: Long-Term Content, SEO Benefits, Expertise
What is the difference between organic social media and social media ads?
“Organic” means content that grows solely through reach, engagement, and community, without an advertising budget. In contrast, ads (i.e., advertisements) are paid campaigns that are specifically targeted at certain audiences. In both cases, there are a few key points to keep in mind.
Do you have any further questions, or would you like to know what’s best for your business? If so, feel free to email us at mail@beckdesign.de or simply give us a call at 0234 936486-0.
What is the process like when working with a social media marketing agency?
Typically, the process goes like this: (1) Kickoff, (2) Analysis, (3) Concept, (4) Implementation & Optimization. Together, we define the goals (e.g., leads, applications, brand building), develop a clear content strategy based on those goals, and implement it reliably. This includes feedback loops and reporting.
How quickly will you see results?
It all depends on your goal and your starting point. Ads can deliver measurable results quickly, while organic growth requires consistency. You often see the first clear results after just a few weeks, while lasting effects develop over several months.
What kind of content is currently performing particularly well?
What works depends heavily on the industry and target audience. But in our experience, some formats are true “evergreens”:
- Reels/Short Videos (Real Talk, Insights, Tips, Before & After, Behind the Scenes)
- Carousels (How-to Guides, Checklists, Lessons Learned, Storytelling)
- Stories (Everyday Life, Intimacy, Surveys, Q&As)
How much does a social media marketing agency cost?
The cost of social media marketing through an agency depends heavily on your specific needs. For example, it depends on the platforms, the scope of support, content production, ads, the number of days you post, and your individual goals.
To ensure you receive an accurate and fair assessment, we’ll discuss this during a free consultation: We’ll review your current situation, define your goals, and create a proposal that fits your business and budget.
If you’re interested, please send us an email at mail@beckdesign.de or feel free to call us directly at 0234 936486-0.
Who produces the content? Us or the agency?
Both are possible. Some clients provide us with material from their everyday lives, and we use it to create a compelling content series. Or we handle the entire production process—including concept development, filming, editing, copywriting, and community management.
How can you tell if social media marketing is successful?
Very important: don’t focus solely on likes. We measure success based on clear KPIs tailored to our goals—for example:
- Reach and Impressions (Visibility)
- Interaction Rate (Relevance)
- Clicks and Website Traffic (Interest)
- Leads and Inquiries (Conversion)
- Job Applications (Recruiting)
- Cost per Lead or Cost per Application (for ads)
BECKDESIGN Bochum: Your Social Media Marketing Agency
As a social media marketing agency, we help you effectively showcase your business on social media. Schedule a free consultation today. Feel free to email us or simply give us a call. We look forward to seeing you!