BECKDESIGN: Award-Winning Corporate Design Agency
Welcome to BECKDESIGN, your corporate design agency in Bochum! For over 35 years, we’ve been developing corporate designs—for small and medium-sized businesses as well as international corporations and nonprofit organizations. We’ll show you what we believe is essential for a successful corporate design, based on our experience, and introduce you to some of our latest corporate design projects.
BECKDESIGN at a Glance:
- German Brand Award 2025
- German Design Award Special 2024
- 25+ creative minds
What exactly is corporate design?
Corporate design is your company’s distinctive signature, much like a fingerprint. It embodies your company’s visual identity and requires consistent design across all communication touchpoints. This includes the defined and consistent use of colors, shapes, typefaces, and image and photo styles, as well as established interactive elements in UX design.
The greatest strength of a well-thought-out corporate design lies in its ability to create brand recognition and, as a result, build trust in your products and services. In addition, a good corporate design allows you and your company to stand out from the gray mass of competitors at first glance. blabla
To ensure that a brand’s identity remains consistent and effective over the long term, we—as a corporate design agency—develop compelling brand identities that are individually tailored to our clients. All work is done in-house at our agency in Bochum for clients throughout Germany and beyond.
Our Services: One-Stop Corporate Design
Corporate design is more than just a logo. It is a well-thought-out system that ranges from the strategic foundation to individual design elements and consistent application. As a corporate design agency, we support you in all three areas:
✅ Logo Design and Word-and-Image Trademark
- Brand Analysis: Current Status, Competitive Analysis, Industry Analysis
- Target Audience Analysis and Derivation of Design Requirements
- Definition of Design Principles: Look & Feel, Design Philosophy
- Mood Boards and Creative Concepts
✅ Design Elements
- Logo Design and Word-and-Design Trademark
- Color Palette and Color System
- Typography: Font Selection and Hierarchy
- Visual and photographic style, illustrations, icons
- Business Supplies: Business Cards, Stationery, Letterheads
✅ Application + Implementation
- Corporate Design Manual / Style Guide
- Use in print and digital media
- Website and UX Design
- Packaging and Product Design
- Social Media Templates
- Training and Rollout Within the Company
Your personal contacts at BECKDESIGN
Zeynep Uludağ –
Co-CEO & Strategy
Zeynep is responsible for the strategic direction of our corporate design projects. She is the first point of contact for all questions regarding brand direction and design positioning.
Florian Bachor –
Project Management & Coordination
Florian translates your goals into concrete projects. He coordinates our design team and guides you through the entire corporate design development process.
Outstanding Corporate Design: Our Portfolio
For more than 35 years, we have been synonymous with excellent corporate design. For B2B and B2C—whether for retail groups, startups, sports clubs, or small businesses. See for yourself!
LTS Licht & Leuchten GmbH: German Brand Award 2019
We developed a complete brand relaunch for LTS, including corporate design, a new tagline, and a logo. The result impressed not only our client but also the jury of the German Brand Award.
Corporate Identity for Stadtwerke Schwerte
The brand relaunch of Stadtwerke Schwerte included a complete overhaul of its visual identity—from the redesigned logo to the custom-developed typeface, SWS Sans. The result: a corporate design that conveys a sense of regional roots while also looking toward the future.
Corporate Design & Rebranding for KOSS
The brand positioning for the software company GCI focused on the product: KOSS, the ERP software for small and medium-sized businesses, was given its own corporate design. Building on this, a comprehensive rebranding process was carried out for the word and design mark, the corporate colors, the corporate typeface, the visual language, and the brand tone.
Recent Awards
Strategic corporate design pays off!
At first glance, many products, brands, and services seem interchangeable. You and your competitors are vying for the same target audience—and what matters isn’t the first impression, but the most compelling one. A strategically aligned corporate design signals quality and thereby builds trust. Those who prioritize precise design down to the last detail automatically strengthen the image of their company, their brand, and their products.
And that’s exactly where we come in: As a corporate design agency, we strengthen the visual identity of your brand for the long term—with an eye for the big picture as well as a keen sense for the crucial details.
This is exactly where we, as a content marketing agency, come in: We translate your company’s messages into content that reaches— across all channels —exactly the people you want to target.
Why BECKDESIGN Is the Right Corporate Design Agency for You
At our corporate design agency in Bochum, about 25 experts from a wide variety of disciplines work together: concept developers, brand strategists, designers, programmers, copywriters, photographers, and many other creative minds—all under one roof, as one team.
Our goal is to position your brand for the long term, connect with your target audiences on an emotional level, and develop a clear, recognizable brand identity. To achieve this, we listen closely, visit your location in person, and work with you to delve deeply into the world of your brand. We view this approach as design-oriented management consulting.
Our Four-Step Corporate Design Process
Every corporate design is unique, and every design process is just as individual. Nevertheless, at our agency, each of our projects follows a clear framework consisting of four sequential steps.
1. Briefing + Analysis
It all starts with the design briefing: What is the purpose of the new corporate design, and what and whom do you want to reach? What makes your company or product special, and how do your competitors position themselves? We’ll answer these questions together with you and your team—and we’d be happy to do so during an on-site kick-off workshop at our agency.
2. Research + Concept Development
Based on the briefing, we analyze your company’s design ecosystem , including its products, industry, history, competitors, and employees. Our research yields mood boards, initial concept sketches, and layouts, as well as fundamental design principles. We’ll give you a sneak peek into this phase during our first creative session.
3. Development + Presentation
Now things are taking shape—the new corporate design is taking form : the logo, color palette, typography, and visual style are being defined and applied to various media. We’ll present the results to you in a comprehensive presentation, during which we’ll discuss the layouts and make detailed adjustments as needed. Everything will be compiled into a style guide, which will serve as the foundation for all subsequent steps.
4. Design Manual + Launch
All finalized elements are documented in the design manual —from logo applications and color palette to typography, design grids, and visual language. In addition, a brand book can articulate the new brand personality and strategy. The new corporate design is then implemented throughout the company: All media, from business stationery to the website, are adapted according to the guidelines. The launch marks the official debut of the new look and is also planned by us on a case-by-case basis, including both internal and external communications.
What makes for good corporate design?
As a component of corporate identity, corporate design encompasses the overall, unified visual identity of a company or organization. Based on the logo, wordmark, colors, and typography, a consistent visual identity is established across all communication channels—from the company sign and business stationery to the website, flyers, and product packaging.
Important: Especially in an increasingly digital environment, a well-thought-out corporate design determines whether and how you can connect with your customers on an emotional level. Professional corporate design solutions must therefore be responsive and work across all formats—whether in your business stationery, on your website, or on social media channels such as Instagram, LinkedIn, and Facebook.
BECKDESIGN: Your Corporate Design Agency
Ready for a corporate design that really makes an impact? We’ll work with you to develop a brand identity that fits your company and resonates with your target audience.
Get in touch by email or phone —we look forward to getting to know you and your project!
FAQ on Content Marketing
What exactly does a corporate design agency do?
As a corporate design agency, we develop your company’s visual identity—from the logo, colors, and typography to the visual style and its application across all communication channels. Our goal is to create a consistent, recognizable brand identity across all touchpoints, from business stationery to the website.
How long does it take to develop a corporate identity?
Of course, that depends on the scope of the project. A modest redesign can be completed within a few weeks, while a comprehensive brand relaunch—including strategy, concept development, and implementation—can take several months. The exact timeline will be determined together during the briefing. Feel free to send us an email or simply give us a call at 0234 936 486-0.
When is it worth hiring a corporate design agency?
At the very latest, when your brand image no longer aligns with your company, appears inconsistent, or makes it difficult to distinguish yourself from competitors. Start-ups, mergers, or strategic repositioning are also good times to seek professional support.
Why BECKDESIGN?
What is the difference between corporate design and corporate identity?
Good question! Corporate design refers to a company’s visual identity—that is, its logo, colors, typography, and imagery. Corporate identity is the broader term and also encompasses corporate culture, communication, and behavior. Corporate design is therefore a central—but not the only—component of corporate identity.
Does a corporate design agency also work with small businesses?
Absolutely! We work with companies of all sizes—from startups and small businesses to international corporations. The process is tailored to each project’s budget, requirements, and objectives. Learn more about our clients here.