Vorwerk "
" Launch Campaign

Just launch some household appliances into space? We gave it a try—it was pretty awesome! Especially when one of those appliances comes back as a brand-new, out-of-this-world product. For the product launch of the new KOBOLD SPB100 cordless vacuum-mop, we had the opportunity to develop and design the entire campaign for and in collaboration with our client, Vorwerk. We created the key visual, tagline, and online and offline visuals for social media, in-store displays, and full-page print ads as part of an interdisciplinary project in Bochum. And the highlight was the VB100’s rocket launch—astronaut suits and all.
Wireless. Flawless. Weightless.