Vorwerk "
" Product Campaign

Innovation, quality, and durability—that’s what Vorwerk Kobold’s high-quality home care and cleaning solutions have stood for since 1883. As the inventor of the vacuum-mop, Vorwerk is now delighting its customers with a cordless model. To mark the launch of the Vorwerk SPB100 cordless vacuum-mop, we confidently placed the product itself at the center of the campaign. In iconic “hero” poses, the new product is visually elevated and showcased with its attributes: “cordless, flawless, weightless.” The neologism “Besserwischer” and the clever, witty headlines underscore the campaign’s unconventional approach. As part of a campaign spanning print, online, and outdoor media, copy and designs tailored to each medium were developed over several quarters. The visuals are used across multiple media channels, ranging from social media posts to full-page ad layouts and large-scale building facade displays. In terms of print advertising, the campaign runs in all German publications relevant to the target audience, from *Stern* to *BEEF!*