" " social media campaign for the local elections in Bochum.​

Jörg Lukat is running in the 2025 local elections as Mayoral Candidate ran for office in the city of Bochum. As part of his official election campaign, we launched an accompanying public engagement campaign on social media. This included setting up an Instagram account on short notice, developing a content strategy, producing videos, and managing the community. The result: over  163,000 organic views during the campaign period. 

The content strategy followed a clear principle:“ “—dialogue instead of campaign advertising. Authentic, easy to consume, and tailored to the platform’s logic. 

One of the highlights of the campaign was the #SofaTour, which we organized in collaboration with Urbanatix and BoConcept: A sofa was placed at various locations in Bochum, where Jörg Lukat struck up spontaneous conversations with passersby. Even our production team was surprised by how many Bochum residents jumped right into the conversation without any preparation. The conversations were documented on video and in photos and edited for social media. The #SofaTour was complemented by a  A video podcast in which Jörg Lukat spoke with well-known figures from Bochum.

The social media campaign generated strong Organic reach: On Instagram alone, we reached over Reach 32,000 individual accounts and achieve a reach of more than Generate 163,000 views. Some posts alone received more than  10,000 people viewed. And all without any paid ads—solely through organic content.

After the first round of voting, things got exciting again: Jörg Lukat ran for Runoff election . During this phase as well, we supported the election campaign with content creation, video production, and community management. On September 28, Jörg Lukat was finally elected with over  64 percent elected as the new mayor of Bochum.