Social Media Campaigns , ABUS

ABUS, a family-owned company, is one of the world’s leading providers of security technology. Since 2024, we have been supporting the company in the areas of content creation, social media marketing, and campaign development.

Whether it’s the Tour de France, the Mountain Bike World Championships, or the Tour de Femmes: As the safety partner of several cycling teams, ABUS is a regular presence at the world’s biggest cycling races. We handled the conceptual and creative aspects of social media communication surrounding the competitions. Carousel posts, Reels, stage recaps, and captions were produced on short notice, with precision, and in sync with the rhythm of the sport.

And even off the racetrack, we’ve helped shape ABUS’s brand communication: on the street, in print, and on screen. Together, we’ve developed communication campaigns that put new bike locks in the spotlight, showcase helmets, and turn safety into an experience.

From quick social media visuals to comprehensive campaigns, from the initial idea through concept development to the production of video content: every department at our agency was involved. The key to success: close, trusting collaboration characterized by speed, openness, and a shared eye for detail. Thank you to ABUS for your trust and the opportunity to help shape brand management in the area of safety across so many touchpoints—from the initial idea to the finished post.