LED Linear™
Cross-Media

Cross-media: Photo shoot, video shoot, print materials

Many companies make LED lights, but the truly great ones come from Duisburg. 
And that’s not just our opinion—it’s backed by accolades and awards. And since this has been the case for quite some time, we developed a new cross-media campaign for our long-standing client, LED Linear™, to launch its new ULTIMA luminaire and its revolutionary lighting concept, dynamically showcasing it across all print and online platforms.
In this campaign, the product’s USPs are taken to the extreme—in the truest sense of the word. Like a blade in the hand of a female fencer. As a logical continuation of the “Shining Characters” visual language we had already established, this motif was also brought to life in both photos and videos.