Out-of-Home Campaign
PICARD

At the start of the year, the wholesale company PICARD launched an out-of-home campaign to recruit new employees. At select locations, job openings in warehouse logistics were advertised with eye-catching City-Light billboards. The illuminated billboard displays generate a large number of repeat exposures simply through their presence, even during the darker months of the year. The campaign was supplemented by paid media placements on various social media channels and in-app ads.

In addition to the concept and design, we produced the images featuring actual PICARD employees during a photo shoot.