LTS Licht & Leuchten GmbH
Corporate Design

Corporate Identity and Design of Print Materials

LTS is a global lighting solutions company headquartered in Tettnang on Lake Constance. As part of the strategic repositioning of the LTS brand, we collaborated with the Steigenberger/Lindau agency to develop a new corporate design that infuses the performance of LTS and its employees with new dynamism and emotional appeal.

At the heart of the corporate design is the logo with the tagline “Love to shine.” Through its shape, lines, and the associations it evokes, it conveys a sense of lightness, modernity, and dynamism. The three letters L, T, and S are incorporated into the tagline.

The visual identity is also characterized by vibrant and modern color schemes that correspond to the spectral colors of light. In addition, there is a dynamic angled surface available in various sizes, modeled after the beam angle of the LTS luminaires, which serves as a distinctive feature with a strong recognition factor across all print and online media.