VfL Bochum 1848
Favorite Place Campaign

Production of promotional trailers and creation of print materials

In the summer of 2015, VfL Bochum 1848 commissioned us to develop a stadium campaign. The goal was to find a new sponsor for the naming rights to the Bochum stadium. The contract with the previous title sponsor, Stadtwerke Bochum GmbH, was set to expire in June 2016.

Under the word mark “Lieblingsplatz,” which we developed, we created a presentation that illustrated all strategically significant stadium marketing opportunities with facts and figures, accompanied by meaningful illustrations. To present this information to potential sponsors, our print department also used the presentation template to create a representative hardcover book with a high-quality banderole. To complement this, we included a metal box filled with “Lieblingsplätzchen” cookies, which were specially baked by a Bochum bakery according to our specifications.

The campaign was supported by a promotional video. We filmed it on several occasions during the second-division club’s various match days. We were able to secure the well-known voice actor Christian Schult—the voice of Robert Redford and Sir Anthony Hopkins—as the voice-over narrator. In July 2016, the time had finally come. At a specially convened press conference, VfL Bochum presented Vonovia SE as the new stadium partner for the future Vonovia Ruhrstadion.