Beck Practice:
LED Linear™
Designing with Light
BECKDESIGN and LED Linear™: An Excellent Partnership
The Duisburg-based company has been in business for over 20 years. During this time, the lighting manufacturer has grown into a global leader. A wide range of accolades—such as the Red Dot Design Award, the iF Design Award, and the Top 100 Innovator—speak for themselves. Since 2016, LED Linear™ GmbH has repeatedly been honored with the prestigious German Brand Award for its successful brand management.
Much like global brands such as Apple or Microsoft, the LED Linear story began in a backyard garage in Duisburg. It was here that the founders of LED Linear™ developed innovative lighting concepts and designed their first products. According to former managing directors Dr.-Ing. Michael Kramer and Dipl.-Kfm. Carsten Schaffarz, the idea for the first luminaire, the Xoolux, was conceived on a napkin at a bar.
Today, the manufacturer of linear indoor and outdoor lighting employs around 150 people. Numerous large-scale projects, such as the Burj Khalifa in Dubai, the E-Pod in Singapore, and the Google Tech Campus in California, were completed just a few years after the company was founded. Today, Apple, Aral, Aida Cruises, and Audi are among its global clients.
Together, we have succeeded in recent years in sharpening the LED brand profile and taking it to the next level. The corporate design, in particular, exemplifies the strategic direction of LED Linear™. At the same time, it is an expression of independence, a focus on design, and a distinctive sense of self-confidence.
CUSTOMER:
LED Linear™
TASKS:
Corporate Design
Rebranding
Business Stationery
Image Brochure
Trade Show Booth
Image Trailer
Web Design
Product Configurator
Graphic Design
Catalogs
Newspaper Ads
LINK:
New Corporate Design
When LED Linear™ commissioned us to develop their new corporate identity, we were well aware of the great responsibility entrusted to us. The result was a new wordmark in all caps using a custom-designed typeface. Building on this, we updated the entire corporate identity manual and redesigned all of the company’s business stationery.
Our partnership with LED Linear™ is characterized by trust, ambition, determination, and a commitment to innovation.
”
” promotional brochure as a highlight
As part of the new corporate design, an image brochure was also created in German and English. Spanning 36 pages, it presents a broad cross-section of LED Linear™’s services and products in a tasteful, modern style. Notable features include the die-cut opening spread and the fold-out product overview on the back cover.
Exhibition Booth Sets the Standard
We have also been responsible for the development and design of the LED-Linear™ trade show booths on several occasions. With its booth at Light & Building, LED-Linear™ set new standards. Framed by cube-like walls, glass display tables featuring the lighting exhibits stood in the center, serving as meeting islands for visitors. Large monitors were mounted on the walls, showing the promotional trailer we produced.
Lighting is our passion. We are committed to delivering high-quality, reliable products.
Website Relaunch
Since 2012, we have been designing and maintaining the LED Linear™ website, which has undergone repeated expansions, updates, and redesigns over the years.
Catalogs
Even in the age of modern media, the catalog remains an important marketing tool for LED Linear™. We have been designing and maintaining the annual product guide since 2011. At trade shows such as Light & Building, the catalog continues to fly off the shelves.
