bkp GmbH
Quattro Soluzione

Brand Expansion: Website, Email Campaign, Explainer Video, Presentation

There are many management consulting firms out there; if you want to stand out from the crowd, you need a creative distinguishing feature. Just like our client, bkp Team GbR. The team led by Prof. Dr. Rüdiger Piorr and Dr. Dirk Kuntscher views its consulting services as a craft, utilizing a four-part modular system consisting of knowledge transfer: Nova PE, Perspective Coaching, Know-How Risk Report, and Employer Branding. Through an extended creative process with the client, we developed the pizza motif from this: Quattro Soluzione—four pizza-inspired solutions for sustainable human resources management.

We then developed a cross-media campaign centered around the pizza theme. In addition to designing and launching the new website www.diemitderpizza.de, we also created a square mailing for the bkp team that was delivered to customers’ homes in the style of a pizza box. At the same time, we produced an animated explanatory video introducing the four solution concepts and their “ingredients”—the script, illustrations, and sound design were all created in-house. In subsequent steps, we launched a Google AdWords campaign and designed a presentation for the iPad.