WIFU "
" Info Trailer

Video Production and Post-Production

The WIFU—the Witten Institute for Family Businesses—is a pioneer and leader in academic research and teaching on the unique characteristics of family businesses.

To present the latest research findings in the fields of business administration, psychology/sociology, and law as authentically as possible, WIFU commissioned us—a Bochum-based advertising agency—to produce seven informational trailers. The goal was to convey the key findings of the various research projects in a clear and easily understandable way in these approximately two-minute clips.

To this end, we conducted interviews in German or English with the four-member management team at the university. In addition to the Executive Director, Prof. Dr. Tom A. Rüsen, the team includes the Academic Director, Prof. Dr. Arist von Schlippe; the Professor of Business Administration and Family Businesses, Prof. Dr. Andrea Calabrò; and the Professor of Human Resources and Organization, Prof. Dr. Marcel Hülsbeck.

The interviews were filmed over two days at Witten/Herdecke University, where WIFU is headquartered. To achieve as varied a visual style as possible in the film production, the footage was shot at seven different locations on campus.