Corporate Design
, Stadtwerke Schwerte
Corporate Design for the City's Values.
When a municipal company rebrands, it’s about more than just aesthetics. It’s about attitude, clarity, and the commitment to highlight local responsibility.
Stadtwerke Schwerte has been reliably supplying the city with energy, water, heat, and infrastructure for over 150 years. Deeply rooted in the region, close to the people. For the brand relaunch and strategic brand development, we created a comprehensive corporate design that honors this tradition while also looking toward the future.
CUSTOMER:
Schwerte Municipal Utilities
TASKS:
Corporate Design
Brand Relaunch
Website
The starting point for CD development was the existing logo: The distinctive emblem, with its diagonally staggered rays, was systematically refined as part of the brand design process—giving it a stronger, more precise form and ensuring it is confidently positioned across all applications. The rays symbolize concentrated energy and direction radiating from SWS into the city.
The wordmark conveys the brand essence directly in the typeface: Through targeted typographic emphasis, “ Stadtwerke Schwerte ” becomes a statement of content: Stadtwerke Schwerte as a guarantor of the city’s values.
The color scheme features a deep blue as its primary color—reliable, clear, and substantial. As part of the new corporate identity, the house typeface SWS Sans was developed: a custom-designed typeface family available in Light, Regular, Semibold, and Bold weights for both print and digital applications, giving the brand a distinctive typographic voice.
TheCD layout principle employs a consistent design angle of 11°, which is directly derived from the radiating symbolism of the figurative mark and lends the entire visual identity a sense of dynamism and recognizability.
The visual style is characterized by light, warmth, and a sense of regional connection. Authentic scenes from Schwerte and the surrounding area, in which rays of light subtly echo the logo.
The result is a cohesive, future-proof brand design— ranging from business cards, letterhead, and flyers to social media and vehicle wraps. A corporate identity that embodies both the past and the future.
