We'll compose your soundtrack at

With just a single note, it’s possible to recognize movies—and at the same time, to be transported back to the emotional state that a particular scene evoked in us. Soundtracks are the key to successful storytelling: joy, happiness, sorrow—it’s all captured in the harmony of sight and sound. And that’s exactly our approach when creating a corporate sound library—for your company, your organization, or your project.

Home » Services » Corporate Sound

What does your company sound like, anyway?

Sounds, melodies, and music can make us happy or sad; some even give us goosebumps. But in any case, they have the power to touch us deep inside. Even years later, pieces of music can evoke memories of special moments. If a visual and color palette has been integrated into your branding and there’s a consistent tone in your copy and customer communication, why has the question of your brand’s sound gone unanswered? This is exactly where we come in—to create your company’s soundtrack!

What is the difference between this and sound branding?

Almost everyone is familiar with the distinctive sound sequence for the Telekom logo or the “Intel Inside” jingle. This is what we call sound or audio branding. The CSL Corporate Sound Library, however, goes far beyond that. We want all audio content—from sound logos to corporate videos, from product trailers to event intros—to be drawn from a single library. This system contains a wide variety of audio files that, when coordinated, form the soundscape of your company and serve as a cornerstone of your brand.

What does a corporate sound library include?

Just as with a movie or TV series, a CSL identifies specific scenes that would benefit from background music. Starting with a main theme, genre-specific themes are developed that reference the main theme for various applications. Soundscapes, sound effects, and percussive structures enable an expandable range of musical possibilities and their use cases. For additional expansion options, we offer customizable sound packs and subscription modules.

What is the corporate design process like?

Corporate identity development is part of the much broader branding process. Whether it involves creating a visual identity for a new company or redesigning an existing corporate identity, the new visual identity is developed through a defined project workflow.

Sound Packs (Examples)

CSL BRAND PACK *

1 x Main Theme (60/90/120 sec.)
2 x Genre Themes (60/90 sec.)
4 x Sound Backgrounds (90/120 sec.)
8 x Theme Loops (4/8/16 measures)
1 x Logo Signature Sound (2 sec.)

CSL EXTENSION PACK *

1 x Main Theme (60/90/120 sec.)
2 x Genre Themes (60/90 sec.)
4 x Sound Backgrounds (90/120 sec.)
8 x Theme Loops (4/8/16 measures)
1 x Logo Signature Sound (2 sec.)

* These sound packs are sample proposals and serve as the basis for your customized quote, which we will prepare for you following a detailed briefing.