BECKDESIGN: Your content marketing agency in Bochum
Welcome to BECKDESIGN, your content marketing agency in Bochum. We’re convinced that great content always stands out. This holds true in the age of artificial intelligence as well as amid the daily noise of social media. That’s exactly why, for over 35 years, we’ve been creating content for our clients that simply wins people over—tailored to specific target audiences and across all media, both online and offline. See for yourself!
BECKDESIGN at a Glance:
- German Brand Award Winner 2025
- German Web Award Winner 2025
- 35+ Years as a Full-Service Agency
- 25+ creative minds
One-Stop Content Marketing: An Overview of Our Services
From content strategy to production and ongoing optimization: As a full-service agency, we bring all disciplines together in-house under one roof. Here’s an overview of our content marketing services:
✅ Strategy + Concept Development
- Content Strategy and Content Marketing Plan
- Development of Content Campaigns
- Cross-Media Storytelling
- Target Audience and Persona Analysis
- Inventory and Evaluation of Existing Content
- Topic Selection and Content Pillars
- Editorial Planning and Content Calendar
- Competitive Analysis
- Tone, Storytelling Approach, and Content Guidelines
✅ Content Creation + Production
- Content Creation for Online and Offline Media
- Copy for SEO, social media, websites, magazines, blog posts, and specialized articles
- Creation of Infographics and Data Visualization
- Production of Promotional and Explanatory Videos
- Video and Photo Production
- Content Creation for Social Media
- Podcasts and Audio Content
- Annual Reports and Sustainability Reports
- Newsletter and Email Content
- Employer Branding Content for Recruiting
✅ Optimization + Reporting
- A/B Testing and Ongoing Content Optimization
- SEO and Keyword Reporting for Content
- Tool Consulting
- Developing Owned Media: e.g., blog, customer magazine, newsletter
- Lead Generation Through Content
- Performance Measurement and Reporting
Content Marketing: Advertising with Real Added Value
Did you know: According to a recent Bitkom survey, 63 percent of companies in Germany expect content marketing to become more relevant in the coming years (Bitkom, 2026). The reason for this is obvious: While traditional advertising simply tells you how good a product is, content marketing shows you directly—through stories, people, facts, tips, and tricks. And that’s exactly what makes the difference, because nobody likes to be sold to. But everyone likes to learn something that offers them tangible value.
Content marketing is the art of drawing attention to your business with engaging content —whether through a customer magazine, on social media, or in a podcast. As a content marketing agency, we identify the stories your company has to tell and present them in a way that reaches and resonates with your target audience.
Your Content Marketing Agency, Your Points of Contact
Zeynep Uludağ –
Co-CEO & Strategy
Zeynep is responsible for the strategic direction of our content marketing projects. She is the first point of contact for all questions regarding branding and positioning.
Florian Bachor –
Project Management & Coordination
Florian translates your goals into concrete concepts. He coordinates our content marketing team and oversees your entire project.
Our projects speak for themselves: Content Marketing from Bochum
Great content has always been our thing—long before it was called “content marketing.” For over 35 years, we’ve been combining clear brand communication with thoughtful design and authentic storytelling. We work with small and medium-sized businesses as well as large corporations, nonprofit organizations, and social institutions. See for yourself!
EKD: German Web Award 2024
Every ten years, the Evangelical Church in Germany (EKD) surveys thousands of people on the topics of faith and the church. The result is a wealth of statistics and data. Our task: to transform these numbers into concise and understandable content. To do this, we visualized the results as illustrations and infographics for digital and print media and wrote the copy for the website. Winner of the German Web Award 2024.
ABUS: Social Media Content
ABUS, a family-owned company, is regularly represented at the world’s biggest cycling races as a security partner for several cycling teams. We developed and designed ABUS’s social media communications for the races.
Explanatory Video for an IT Systems Provider
We developed an explanatory video for the IT systems provider Otten + Freckmann to present their “Digital Desk” product in a simple and clear way. We created all of the illustrations, drawings, and animations in-house.
Recent Awards
What makes for successful content marketing?
First things first: In the age of AI, human-created content is more important than ever. As more and more companies use AI-generated text, photos, and stories, you can set yourself apart from the crowd with authentic content and personal storytelling.
BUT: Just because something is created by people doesn’t automatically mean it’s well done. It’s just as important to present content in a way that’s well-conceived, well-written, and visually appealing, so your target audience understands it right away. In our experience, this is precisely the biggest challenge for many of our clients: explaining their own topics in a way that really resonates with people.
This is exactly where we, as a content marketing agency, come in: We translate your company’s messages into content that reaches exactly the people you want to target across all channels.
Welcome to the BECKDESIGN Content Studio
There’s no content marketing without content production! That’s why we’ve set up our own studio right here at our agency, where we produce content for all formats and platforms. It’s simple and happens in real time. Feel free to stop by—click here to visit the BECKDESIGN Content Studio!
An Overview of the Best Content Marketing Formats
Not every format works for every type of content, but some have proven effective across industries in our work. The following formats do exactly what good content marketing is all about: they capture attention and stick in people’s minds.
Successful Content Marketing in Four Steps
For us, content marketing and its implementation always go hand in hand. We’ve broken down the entire process—from the initial idea to ongoing optimization—into four steps.
1. Analysis + Strategy
Based on an initial kickoff meeting, we’ll analyze your target audience, your brand, and your competitive landscape. What topics truly resonate with your customers and prospects? Where do you stand today in terms of content, and what’s still missing? This forms the basis for your content strategy, complete with clear goals, content pillars, and the right tone.
2. Concept Development + Editorial Work
In the second step, we translate the strategy into specific topics and formats. To do this, we determine which content is best suited for which channel, as well as when and how it will be published. Simply put, this is where we develop the overarching theme for everything that will be produced.
3. Content Creation + Production
Now it’s time to create the content— whether it’s text, photos, videos, podcasts, or infographics. We provide everything under one roof. No chaotic coordination between different service providers—just a well-coordinated team that supports your brand from the very beginning.
4. Deployment + Optimization
Great content that nobody sees is useless. That’s why we strategically distribute your content across the right channels and continuously optimize it for search engines and AI search. By analyzing reach, engagement, and conversions, we can see exactly what’s working—and continuously refine your content strategy.
Why BECKDESIGN Is the Right Content Marketing Agency for You
We develop powerful, cross-media campaigns and produce compelling content. Everything is strategically planned, creatively executed, and precisely tailored to target audiences and channels—whether it’s digital campaigns, social media content, print ads, out-of-home initiatives, or podcasts. We take a holistic approach to brand communication and ensure that messages are consistent, visible, and engaging.
From the initial concept to storytelling to the production of text, imagery, and video content, we make brands visible, understandable, and relevant. Our goal is to develop content that not only captures attention but also has a lasting impact, gets shared, and reaches the right target audiences. We also implement cross-media employer branding campaigns to authentically position employer brands and specifically target talent.
BECKDESIGN Bochum: Your Content Marketing Agency
We help you and your company turn your topics, products, and services into compelling content.
Let’s take your content marketing to the next level. Send us an email or just give us a call. We look forward to hearing from you!
FAQ on Content Marketing
What exactly is content marketing?
In short: great content that reaches and convinces people.
Content marketing means engaging your target audience with relevant content rather than traditional advertising. The focus isn’t on your product, but on providing real value: knowledge, entertainment, or guidance. This is how you build trust even before someone makes a purchase.
How much does content marketing cost?
That depends heavily on the scope: from individual blog posts to ongoing content management across multiple channels. One thing is clear, though: content without a strategy is a waste of budget. During an initial consultation, we can provide you with a realistic assessment of your specific project. Feel free to send us an email or simply give us a call at 0234 936 486-0.
How long does it take for content marketing to take effect?
Initial results—such as increased reach or engagement—often become apparent after just a few weeks. Lasting effects, such as better rankings or more inquiries, sometimes take longer and require ongoing effort. Content marketing is a marathon, not a sprint.
Why BECKDESIGN?
Because you stuck with it this far ☺ And Because we don’t just excel at content marketing—we understand brands holistically. At BECKDESIGN, around 25 experts from a wide variety of disciplines work together: web designers, programmers, copywriters, photographers, concept developers, 3D designers, and many other creative minds. All in-house, all under one roof. From promotional videos to trade show booths to social media presence, we deliver what your company truly needs—not just what’s currently trending. We listen, are there for you on the ground, and dive into your brand’s universe together. That’s what we call design-driven management consulting.
What types of content do you use?
From SEO copy and blog posts to promotional videos, podcasts, and infographics, all the way to social media content and interactive formats. We create everything in-house, as a team.
Who is content marketing best suited for?
For small and medium-sized businesses as well as for large corporations. Whether B2B or B2C: It’s becoming increasingly rare to find anyone today who relies exclusively on traditional advertising. Content marketing works across all industries—provided the strategy is tailored to the target audience.
Do you also do content marketing for churches and social service organizations?
Absolutely—and we do it out of conviction! For the Evangelical Church in Germany, the Evangelical Johanneswerk, and other church-affiliated and social organizations, we translate complex topics into content that is easy to understand and evokes an emotional response.