BECKDESIGN: Your Employer Branding Agency in Bochum
Welcome to BECKDESIGN! 👋🏼
For 35 years , we’ve been building strong employer brands as an employer branding agency . Our solutions are tailored to each client and span a wide range of industries—from social service organizations and small and medium-sized businesses to B2B and B2C companies.
With our own teams specializing in film, photography, branding, social media, 3D design, and web design, we develop tailor-made solutions for our clients’ individual needs. We call this approach “design-oriented management consulting.” See for yourself!
What Can Be Done in Times of a Skilled Labor Shortage?
Employers, take note: One in two companies in Germany is currently unable to fill open positions. This is according to the latest DIHK Skilled Workers Report 2023/2024 (DIHK).
How can companies attract qualified professionals and young talent despite the acute labor shortage? More and more decision-makers are turning to employer branding to achieve this.
We’ll explain what the term means and how our employer branding agency can help your company build a strong employer brand.
Your contacts at the employer branding agency BECKDESIGN in Bochum
Julia Kuhlmann – Art Director at
Carsten Jaeschke – Project Manager,
Our Services for Your Employer Brand
Whether it’s corporate design, cross-media campaigns, web design, advertisements, apps, radio spots, or video ads: As an employer branding agency with extensive experience across a wide range of industries, we carry out all kinds of communication and branding projects—for sports clubs and retail groups as well as for startups, small businesses, and social organizations.
Here you’ll find our full range of services for planning and implementing your employer branding:
✅ Strategic Positioning
- Competitive and Industry Analyses
- Branding Workshops
- Development of employer brands: positioning, typography, color scheme, graphic design, visual concept
- Development of Brand Strategies
- Concept and Design of the Corporate Identity
- Development of Claims and Copy
- Establishing the tone and consistent wording
- Development of a Unique Visual Language
- Editorial Design
- Development of Brand Guidelines and Design Manuals
- Development of Company-Wide Missions
- Optimizing the Employee Journey and Candidate Journey
✅ Content Creation
- Visual Storytelling: Production of radio, streaming, and television spots, as well as recruitment and promotional videos
- Design and Layout of Career Portals
- Creating Career Newsletters
- Brochure Design
- Design of Social Media Assets
- Optimizing Job Postings
- Copywriting for websites, brochures, video and radio spots, etc.
- Design of Employee Magazines
- Production of Career Podcasts
- Film and Photo Production
✅ Recruitment Marketing
- Launch of career websites or recruiting landing pages
- Implementation of recruiting campaigns (including online, offline, and out-of-home)
- Search Engine Marketing
- Design of trade show booths (e.g., job and career fairs)
- Moderation of employer reviews (e.g., on Kununu, Indeed, Glassdoor)
- Social Media Recruiting (e.g., via LinkedIn, Xing, Instagram, TikTok, Facebook)
- Higher Education and Vocational Training Marketing
- Implementation of Recruitainment Elements
- Campaign Monitoring and Reporting
In a Nutshell: What Does an Employer Branding Agency Do?
Employer branding is all about building an attractive employer brand. The goal is to present the company’s image, culture, and identity as an employer in the most positive light possible. This helps attract new employees early on and retain existing staff for the long term.
To achieve the goal of building a strong employer brand, we—as an employer branding agency—rely on a wide-ranging mix of strategies: from cross-media recruiting campaigns to a customized corporate design to interactive career portals. It is precisely this wide variety of branding measures that defines successful employer marketing.
Best Practice: Employer Branding, Bochum-Style
For 35 years, we’ve been a trusted partner in the fields of design, advertising, and marketing. We’ve already carried out numerous employer branding projects for our clients. It’s high time for a quick “Best of BECKDESIGN”!
Recruiting Campaign – German Brand Award Winner 2025 🏆
Under the slogan “Make a difference!”, we created a cross-media recruitment campaign for the Evangelische Johanneswerk—across social media as well as on posters, in newsletters, and on the intranet. For this campaign, we were honored with the German Brand Award 2025 in the Employer Branding category.
Print Employee Magazine 📖
Vorwerk Thermomix regularly provides its employees and field staff with the iPunkt magazine. Together with our long-standing client, we have developed a new design strategy, visual style, and editorial focus for the magazine. Since 2016, we have been managing the employee magazine from concept through prepress.
Out-of-Home Campaign 🦸
We created an out-of-home campaign for the wholesale company PICARD to recruit new employees. At select locations, job openings in warehouse logistics were advertised with eye-catching City-Light posters.
Top-Rated Career Portal 🥇
On behalf of the planning firm SSP AG, we developed an interactive web career portal with a modern user experience. Our in-house team handled every stage of the project—from programming and video production to layout. In 2024, we received the German Web Award for the career portal.
In our digital world, it is crucial to present a consistent and transparent image through effective management of your employer brand.
Effective Employer Branding: Six Benefits for Your Company
Strategic employer branding pays off for all employers. Here are six benefits for your company:
More applications = lower costs
A strong employer brand expands your reach in the job market. This results in significantly more qualified applications. As a result, open positions can be filled more quickly. This saves valuable HR resources and recruitment costs. ✅
Employee Retention and Motivation
One of the simplest ways to address the shortage of skilled workers is to retain existing employees over the long term. Building an employer brand is essential to achieving this. It significantly increases employees’ sense of identification and loyalty to the company and measurably reduces turnover. ✅
Higher-quality applications
The more clearly you communicate your values, goals, and benefits, the better the candidates will be a good fit for your company. This improves the quality of all applications, which simplifies the entire recruiting and onboarding process . ✅
A Valuable Competitive Advantage
First impressions matter—even when choosing an employer. With a modern employer brand, you’ll stand out from the crowd right from the start. That way, you’ll get applicants excited about your company from the very first moment. This gives you a valuable edge in the war for talent! ✅
Attracting Young Talent
An attractive employer brand does one thing above all else: it effectively communicates your company’s values and benefits to the outside world. This allows you to effectively attract the attention of young talent and the specialists and leaders of tomorrow—starting today. ✅
Improved Reputation
Word about an authentic employer brand spreads quickly—both through online platforms like Kununu and Glassdoor and by word of mouth. This has a positive impact on your company’s reputation—for example, among job applicants, customers, business partners, and in the media. ✅
Employer branding is the art of authentically communicating a company's true values to the outside world.
Our Strategy: Building a Professional Employer Brand in Four Steps
Briefing 💬
First things first! We start with a detailed briefing to understand your company’s goals and requirements. What do you want your employer brand to stand for? What values do you want to convey? What makes your company special? And how are your competitors positioning themselves? We’ll work with you to answer these and other questions—and we’d love to do so in a creative kick-off workshop here at our agency!
Analysis 💻
Step Two: Now we’ll conduct an analysis of your current employer brand. To do this, we’ll examine which employer branding initiatives are already in place. We’ll also conduct comprehensive market research to learn more about specific trends and the competition in your industry.
Creation 🎨
Next, we’ll develop an employer branding strategy that’s precisely tailored to your company’s needs and goals. To that end, we’ll create detailed communication and marketing plans to effectively convey your employer branding messages.
Rollout 📣
And here we go! Together, we’ll implement the agreed-upon recruitment marketing strategies for your employer brand. From short-term recruitment campaigns to long-term employer brand building: There are no limits to our creativity—and yours!
Six Reasons to Choose BECKDESIGN
Your agency for every situation!
From promotional videos to trade show booths to social media marketing: As a full-service agency, we bring all these disciplines together in-house under one roof.
1
Branding at Its Best!
Developing an employer brand is an ongoing process. We take a holistic view of the services your company truly needs.
2
Interdisciplinary Team!
At BECKDESIGN, 25 professionals from a wide variety of fields work together. They include web designers, photographers, programmers, concept developers, copywriters, 3D designers, and many other creative minds.
3
Design-Focused Management Consulting!
We want to get to know you and your company from the ground up. That’s why we listen and are there for you on-site. Together, we dive into the world of your brand. That’s what we call design-driven business consulting!
4
A Diverse Portfolio!
Whether small businesses, medium-sized companies, or large corporations: For 35 years, we have been advising clients of all kinds and from a wide variety of industries.
5
Winner of multiple awards!
Our awards speak for themselves: German Brand Award 2025. German Web Awards 2024. German Design Award Special 2024. Red Dot Winner 2022. German Design Award Winner 2022. German Brand Award Winner 2022.
6
Employer Branding Agency & HR Marketing: Your Contacts at BECKDESIGN
Julia Kuhlmann – Art Director at
Carsten Jaeschke – Project Manager for the ”
” initiative
FAQ on Employer Branding 💬
Does BECKDESIGN also offer workshops?
Absolutely! We regularly offer creative workshops on brand identity, target audience analysis, and corporate identity development—tailored to HR, marketing, and executive management. These workshops can be held either on-site at our clients’ locations or at our agency. If you’re interested, feel free to send us an email (mail@beckdesign.de) or call us directly at 0234 936486-0.
What is the difference between employer branding and recruitment marketing?
Employer branding is about building and maintaining an attractive employer brand over the long term. Employer branding, therefore, primarily refers to a company’s strategic positioning as an employer.
In contrast, recruitment marketing focuses on reaching out to and attracting new employees in the short term. This can be achieved, for example, by increasing the proportion of qualified applications or by driving more traffic to the career website. Nevertheless, the two concepts are closely interrelated. This is because successful recruitment marketing directly contributes to the employer’s image and thus has a positive impact on the overall employer brand.
Examples of recruitment marketing:
- Poster Campaigns on Public Transportation
- Print campaigns (e.g., in career brochures/industry newspapers)
- Launch of a Career Landing Page
- Social Media Recruiting
- Mobile recruiting (e.g., via app, chatbot)
What is the difference between internal and external employer branding?
External employer branding is primarily about strengthening the employer brand in the labor and job market. This form of employer branding includes, among other things, recruiting campaigns, career landing pages, and social media recruiting.
Internal employer branding aims to promote motivation and retention among the company’s existing workforce. Various measures play a crucial role in this effort, ranging from the introduction of an intranet to benefits programs and flexible work schedules.
What is an employer branding agency?
An employer branding agency supports companies in developing and shaping their employer brand. The main focus is on strengthening the employer branding strategy to increase the company’s appeal to potential and current employees. Through targeted HR marketing initiatives, the employer branding agency ensures that the company is perceived as a sought-after employer.
I need to hire new staff on short notice—what should I do?
Successful employer branding is always a long-term strategy. But sometimes you just need to act fast! Do you want to hire more staff quickly and increase the reach of your job postings? If so, we recommend launching a short-term recruiting campaign.
A recruiting campaign is a targeted employer branding initiative. It draws the attention of potential employees to your company and inspires them to join you as an employer. There are a wide variety of channels available for this—from poster advertising to social media recruiting to a career landing page.
An original campaign idea, a creative tagline, and authentic visuals—that’s all it takes to launch a short-term recruitment marketing campaign. We’ll work with you to define the target audience, plan media placements, and outline specific actions. And then we’re off!
An Overview of Short-Term Recruitment Strategies:
• Out-of-home campaigns (large-format posters, LED screens, etc.)
• Print ads and advertorials
• Social media marketing
• Radio and TV spots
• Newsletter marketing
• Video content (showreels, corporate videos, etc.)
What does an employer branding agency do?
An employer branding agency develops employer branding strategies to strengthen your employer brand and position your company as an attractive employer—from conception and design all the way through to the implementation of specific recruiting campaigns.
Why Work with an Employer Branding Agency?
An employer branding agency brings external perspectives, expertise, and creative resources that are often lacking internally. This results in an authentic, strategically sound employer brand.
How do I choose the right employer branding agency?
When choosing your employer branding agency, look for experience, references, industry knowledge, and a strategic and creative approach. A free initial consultation can help you assess whether it’s a good fit.
What is the Employer Value Proposition?
There’s no employer brand without an Employer Value Proposition! The Employer Value Proposition is at the heart of the employer brand and forms the foundation for all other initiatives and the culture within your company.
The goal here is to identify all the benefits that employers offer their employees. Next, we assess the extent to which these benefits meet the expectations of potential applicants. This process ultimately reveals specific ways in which companies can set themselves apart from the competition.
BECKDESIGN: Your Employer Branding Agency
As an employer branding agency , we help you present your company as an attractive employer. Schedule a free consultation today. Send us an email or just give us a call. We look forward to seeing you!