New Aluminum-
e Image Film

With 20 years of experience, two locations, and a wide range of applications, NEWALU is the market leader in the heat treatment and further processing of aluminum structural components. For the company’s brand relaunch, we designed a completely new visual identity and brought it to life through photography and video at both NEWALU locations.

The central outcome of this visual narrative is a promotional video that showcases NEWALU’s expertise across the entire value chain: from the heat of the heat treatment process through surface treatment to final quality assurance. Filmed at both locations, the film takes viewers right into the production area and highlights what underpins NEWALU’s position as a market leader—precision, technical expertise, and a commitment to finding the right solution for every requirement regarding aluminum components.

Since NEWALU also serves customers outside the German-speaking market, we produced the promotional video in two language versions. This allows the video to be used with customers and partners both in the domestic market and internationally without compromising the clarity of the new brand message.

The result is a promotional video that presents NEWALU’s new visual identity in a consistent and recognizable way—not only at both locations but also across language barriers.