{"id":11032,"date":"2025-08-18T14:33:16","date_gmt":"2025-08-18T12:33:16","guid":{"rendered":"https:\/\/www.beckdesign.de\/arbeiten\/picard-out-of-home-campaign\/"},"modified":"2026-08-21T11:54:05","modified_gmt":"2026-08-21T09:54:05","slug":"picard-out-of-home-campaign","status":"publish","type":"portfolio","link":"https:\/\/www.beckdesign.de\/en\/work\/picard-out-of-home-campaign\/","title":{"rendered":"Picard Out-of-Home Campaign"},"content":{"rendered":"\t\t
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Out-of-Home Campaign<\/span>
PICARD\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Dream Jobs That Shine.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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At the start of the year, the wholesale company PICARD launched an out-of-home campaign to recruit new employees. At select locations, job openings in warehouse logistics were advertised with eye-catching City-Light billboards. The illuminated billboard displays generate a large number of repeat exposures simply through their presence, even during the darker months of the year. The campaign was supplemented by paid media placements on various social media channels and in-app ads. <\/p>

In addition to the concept and design, we produced the images featuring actual PICARD employees during a photo shoot.<\/p><\/div><\/section><\/div><\/section><\/div><\/section><\/div><\/section><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Customer<\/span><\/p>


Friedrich PICARD, LLC & Co. KG<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tasks<\/span><\/p>


PhotographyGraphic DesignCampaign<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\tRelaunch of the Editorial Design for Vorwerk Thermomix\u00ae<\/span><\/span><\/path><\/svg>Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Out-of-Home Campaign PICARD Dream Jobs That Shine. At the start of the year, the wholesale company PICARD launched an out-of-home campaign to recruit new employees. At select locations, job openings in warehouse logistics were advertised with eye-catching City-Light billboards. The illuminated billboard displays generate a large number of repeat exposures simply through their presence, even […]<\/p>\n","protected":false},"author":1,"featured_media":11036,"menu_order":37,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[151,148],"portfolio_tag":[150],"class_list":["post-11032","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand","portfolio_category-content-campaign","portfolio_tag-branding"],"acf":[],"yoast_head":"\nRecruiting Efficiency Through Out-of-Home Advertising<\/title>\n<meta name=\"description\" content=\"PICARD Annual Campaign: Recruiting using City-Light billboards, social media ads, and real employees in a photo shoot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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