{"id":11013,"date":"2025-08-19T08:45:57","date_gmt":"2025-08-19T06:45:57","guid":{"rendered":"https:\/\/www.beckdesign.de\/arbeiten\/vorwerk-launch-campaign-2\/"},"modified":"2026-08-21T11:54:16","modified_gmt":"2026-08-21T09:54:16","slug":"vorwerk-launch-campaign-2","status":"publish","type":"portfolio","link":"https:\/\/www.beckdesign.de\/en\/work\/vorwerk-launch-campaign-2\/","title":{"rendered":"Vorwerk Launch Campaign"},"content":{"rendered":"\t\t
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Vorwerk \"
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He always has to do everything
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Innovation, quality, and durability\u2014that\u2019s what Vorwerk Kobold\u2019s high-quality home care and cleaning solutions have stood for since 1883. As the inventor of the vacuum-mop, Vorwerk is now delighting its customers with a cordless model. To mark the launch of the Vorwerk SPB100 cordless vacuum-mop, we confidently placed the product itself at the center of the campaign. In iconic \u201chero\u201d poses, the new product is visually elevated and showcased with its attributes: \u201ccordless, flawless, weightless.\u201d The neologism \u201cBesserwischer\u201d and the clever, witty headlines underscore the campaign\u2019s unconventional approach. As part of a campaign spanning print, online, and outdoor media, copy and designs tailored to each medium were developed over several quarters. The visuals are used across multiple media channels, ranging from social media posts to full-page ad layouts and large-scale building facade displays. In terms of print advertising, the campaign runs in all German publications relevant to the target audience, from *Stern* to *BEEF!* <\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Customer<\/span><\/p>


Vorwerk Deutschland Stiftung & Co. KG<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tasks<\/span><\/p>


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\n\t\t\t\tVorwerk Launch Campaign<\/span><\/span><\/path><\/svg>Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Vorwerk “ ” Product Campaign He always has to do everything Wipe better! Innovation, quality, and durability\u2014that\u2019s what Vorwerk Kobold\u2019s high-quality home care and cleaning solutions have stood for since 1883. As the inventor of the vacuum-mop, Vorwerk is now delighting its customers with a cordless model. To mark the launch of the Vorwerk SPB100 […]<\/p>\n","protected":false},"author":1,"featured_media":11014,"menu_order":53,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[151,148],"portfolio_tag":[150],"class_list":["post-11013","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand","portfolio_category-content-campaign","portfolio_tag-branding"],"acf":[],"yoast_head":"\nProduct Campaign for Vorwerk Kobold by BECKDESIGN<\/title>\n<meta name=\"description\" content=\"Vorwerk\u2019s \u201cBesserwischer\u201d Campaign: The cordless, flawless, and weightless battery-powered vacuum mop is showcased in print, online, and outdoor media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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