{"id":10998,"date":"2025-08-19T08:53:51","date_gmt":"2025-08-19T06:53:51","guid":{"rendered":"https:\/\/www.beckdesign.de\/arbeiten\/vorwerk-launch-campaign\/"},"modified":"2026-08-21T11:54:15","modified_gmt":"2026-08-21T09:54:15","slug":"vorwerk-launch-campaign","status":"publish","type":"portfolio","link":"https:\/\/www.beckdesign.de\/en\/work\/vorwerk-launch-campaign\/","title":{"rendered":"Vorwerk Launch Campaign"},"content":{"rendered":"\t\t
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Vorwerk \"
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Mission: Product Launch<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Just launch some household appliances into space? We gave it a try\u2014it was pretty awesome! Especially when one of those appliances comes back as a brand-new, out-of-this-world product. For the product launch of the new KOBOLD SPB100 cordless vacuum-mop, we had the opportunity to develop and design the entire campaign for and in collaboration with our client, Vorwerk. We created the key visual, tagline, and online and offline visuals for social media, in-store displays, and full-page print ads as part of an interdisciplinary project in Bochum. And the highlight was the VB100\u2019s rocket launch\u2014astronaut suits and all.
Wireless. Flawless. Weightless. <\/p><\/div><\/section><\/div><\/section><\/div><\/section><\/div><\/section><\/div><\/section><\/div><\/section><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Customer<\/span><\/p>


Vorwerk Deutschland Stiftung & Co. KG<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tasks<\/span><\/p>


ConceptCampaignCreative DirectionCopywritingPhotography3D RenderingFilm ProductionMusicSoundscape<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Link<\/span><\/p>


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\n\t\t\t\t<\/path><\/svg>Prev<\/span><\/span>Vorwerk Launch Campaign<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\t2020 Mayoral Election Campaign<\/span><\/span><\/path><\/svg>Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Vorwerk “ ” Launch Campaign Mission: Product Launch Just launch some household appliances into space? We gave it a try\u2014it was pretty awesome! Especially when one of those appliances comes back as a brand-new, out-of-this-world product. For the product launch of the new KOBOLD SPB100 cordless vacuum-mop, we had the opportunity to develop and design […]<\/p>\n","protected":false},"author":1,"featured_media":10999,"menu_order":52,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[151,148],"portfolio_tag":[150],"class_list":["post-10998","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand","portfolio_category-content-campaign","portfolio_tag-branding"],"acf":[],"yoast_head":"\nProduct Launch for VORWERK Kobold<\/title>\n<meta name=\"description\" content=\"Vorwerk SPB100 Cordless Vacuum and Mop: Launch campaign featuring online and offline visuals, social media, and in-store communications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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