{"id":10791,"date":"2026-02-24T13:09:02","date_gmt":"2026-02-24T12:09:02","guid":{"rendered":"https:\/\/www.beckdesign.de\/arbeiten\/lts-corporate-identity\/"},"modified":"2026-08-21T11:54:25","modified_gmt":"2026-08-21T09:54:25","slug":"lts-corporate-identity","status":"publish","type":"portfolio","link":"https:\/\/www.beckdesign.de\/en\/work\/lts-corporate-identity\/","title":{"rendered":"LTS Corporate Identity"},"content":{"rendered":"\t\t
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LTS Licht & Leuchten GmbH\n
Corporate Design<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LTS - Love to Shine<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Corporate Identity and Design of Print Materials<\/strong><\/p>\n

LTS is a global lighting solutions company headquartered in Tettnang on Lake Constance. As part of the strategic repositioning of the LTS brand, we collaborated with the Steigenberger\/Lindau agency to develop a new corporate design<\/a> that infuses the performance of LTS and its employees with new dynamism and emotional appeal. <\/p>\n

At the heart of the corporate design is the logo with the tagline \u201cLove to shine.\u201d Through its shape, lines, and the associations it evokes, it conveys a sense of lightness, modernity, and dynamism. The three letters L, T, and S are incorporated into the tagline. <\/p>\n

The visual identity is also characterized by vibrant and modern color schemes that correspond to the spectral colors of light. In addition, there is a dynamic angled surface available in various sizes, modeled after the beam angle of the LTS luminaires, which serves as a distinctive feature with a strong recognition factor across all print and online media. <\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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LTS Licht & Leuchten GmbH<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tasks<\/span><\/p>\n

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Corporate Design<\/a>TaglineLogoBusiness StationeryBrand BookPostcardsPostersVehicle GraphicsT-Shirts<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t<\/path><\/svg>Prev<\/span><\/span>Ev Church of Westphalia Print Products<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t
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LTS Licht & Leuchten GmbH Corporate Design LTS – Love to Shine Corporate Identity and Design of Print Materials LTS is a global lighting solutions company headquartered in Tettnang on Lake Constance. As part of the strategic repositioning of the LTS brand, we collaborated with the Steigenberger\/Lindau agency to develop a new corporate design that […]<\/p>\n","protected":false},"author":2,"featured_media":10792,"menu_order":65,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[151,148],"portfolio_tag":[150],"class_list":["post-10791","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand","portfolio_category-content-campaign","portfolio_tag-branding"],"acf":[],"yoast_head":"\nNew Corporate Design for LTS<\/title>\n<meta name=\"description\" content=\"LTS Relaunch: Corporate identity featuring a new logo, the tagline \u201cLove to shine,\u201d and a modern, dynamic design for print and online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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