{"id":10724,"date":"2026-02-26T13:54:20","date_gmt":"2026-02-26T12:54:20","guid":{"rendered":"https:\/\/www.beckdesign.de\/arbeiten\/wifu-info-trailer\/"},"modified":"2026-08-21T11:54:36","modified_gmt":"2026-08-21T09:54:36","slug":"wifu-info-trailer","status":"publish","type":"portfolio","link":"https:\/\/www.beckdesign.de\/en\/work\/wifu-info-trailer\/","title":{"rendered":"Wifu Info Trailer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10724\" class=\"elementor elementor-10724 elementor-7888\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19bc8026 e-flex e-con-boxed e-con e-parent\" data-id=\"19bc8026\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-505e6d80 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"505e6d80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">WIFU \"<br \/><span style=\"font-weight: 300\">\" Info Trailer<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f248c1b elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"3f248c1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/beckdesign.de\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Animation-1744757190473.json&quot;,&quot;id&quot;:212,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29f37001 e-flex e-con-boxed e-con e-parent\" data-id=\"29f37001\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3a03df elementor-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"4c3a03df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.beckdesign.de\/en\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26710af9 e-flex e-con-boxed e-con e-parent\" data-id=\"26710af9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-12fb190d e-con-full e-flex e-con e-child\" data-id=\"12fb190d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35ae071 elementor-widget elementor-widget-heading\" data-id=\"35ae071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Seven in One Take<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78a7ba14 elementor-widget elementor-widget-text-editor\" data-id=\"78a7ba14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section id=\"ref-show-content\" class=\"col-12 col-lg-8 ref-show-content text-flow mb-3\">\n<div class=\"ref-show-content text-flow\">\n<section id=\"ref-show-content\" class=\"col-12 col-lg-8 ref-show-content text-flow mb-3\">\n<div class=\"ref-show-content text-flow\">\n<section id=\"ref-show-content\" class=\"col-12 col-lg-8 ref-show-content text-flow mb-3\">\n<div class=\"ref-show-content text-flow\">\n<p><strong>Video Production and Post-Production<\/strong><\/p>\n<p>The WIFU\u2014the Witten Institute for Family Businesses\u2014is a pioneer and leader in academic research and teaching on the unique characteristics of family businesses.<br> <br>To present the latest research findings in the fields of business administration, psychology\/sociology, and law as authentically as possible, WIFU commissioned us\u2014a Bochum-based advertising agency\u2014to produce seven informational trailers. The goal was to convey the key findings of the various research projects in a clear and easily understandable way in these approximately two-minute clips. <br><br>To this end, we conducted interviews in German or English with the four-member management team at the university. In addition to the Executive Director, Prof. Dr. Tom A. R\u00fcsen, the team includes the Academic Director, Prof. Dr. Arist von Schlippe; the Professor of Business Administration and Family Businesses, Prof. Dr. Andrea Calabr\u00f2; and the Professor of Human Resources and Organization, Prof. Dr. Marcel H\u00fclsbeck. <br><br>The interviews were filmed over two days at Witten\/Herdecke University, where WIFU is headquartered. To achieve as varied a visual style as possible in the film production, the footage was shot at seven different locations on campus. <\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-808e3da e-con-full e-flex e-con e-child\" data-id=\"808e3da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d5265e5 e-con-full e-flex e-con e-child\" data-id=\"d5265e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f58ffcc e-con-full e-flex e-con e-child\" data-id=\"5f58ffcc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25252b6 elementor-widget elementor-widget-text-editor\" data-id=\"25252b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ef572d;\">Customer<\/span><\/p>\n<hr>\n<p><br>WIFU &#8211; Witten Institute for Family Businesses<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f141274 elementor-widget elementor-widget-text-editor\" data-id=\"f141274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ef572d;\">Tasks<\/span><\/p>\n<hr>\n<p> <\/p>\n<p>Film Production<br\/>Video Shoot<br\/>Interviews<br\/>Post-Production<br\/>Sound Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0c622 elementor-widget elementor-widget-text-editor\" data-id=\"ec0c622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ef572d;\">Tasks<\/span><\/p><hr><p><a href=\"https:\/\/www.wifu.de\/de\/\" target=\"_blank\" rel=\"noopener\">www.wifu.de<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2604407 e-flex e-con-boxed e-con e-parent\" data-id=\"2604407\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce726b3 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"ce726b3\" data-element_type=\"widget\" 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Production and Post-Production The WIFU\u2014the Witten Institute for Family Businesses\u2014is a pioneer and leader in academic research and teaching on the unique characteristics of family businesses. To present the latest research findings in the fields of business administration, psychology\/sociology, and law as authentically as possible, WIFU [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10725,"menu_order":80,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[148,152],"portfolio_tag":[150],"class_list":["post-10724","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-content-campaign","portfolio_category-digital","portfolio_tag-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Focus on Research on Family Businesses<\/title>\n<meta name=\"description\" content=\"WIFU informational trailer featuring interviews on research into family businesses. 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