{"id":10609,"date":"2026-03-31T11:04:09","date_gmt":"2026-03-31T09:04:09","guid":{"rendered":"https:\/\/www.beckdesign.de\/arbeiten\/social-media-campaign-for-the-bochum-local-elections\/"},"modified":"2026-08-21T11:53:45","modified_gmt":"2026-08-21T09:53:45","slug":"social-media-campaign-for-the-bochum-local-elections","status":"publish","type":"portfolio","link":"https:\/\/www.beckdesign.de\/en\/work\/social-media-campaign-for-the-bochum-local-elections\/","title":{"rendered":"Social Media Campaign for the Bochum Local Elections"},"content":{"rendered":"\t\t
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\" \n\n\" social media campaign for the local elections in Bochum.\u200b<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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#WirF\u00fcrLukat\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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J\u00f6rg Lukat is running in the 2025 local elections as <\/span>Mayoral Candidate<\/b> <\/span>ran for office in the city of Bochum. As part of his official election campaign, we launched an accompanying public engagement campaign on social media. This included setting up an Instagram account on short notice, developing a content strategy, producing videos, and managing the community. The result: over  <\/span>163,000 organic views<\/b> <\/span>during the campaign period. <\/p>\n<\/div>\n

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The content strategy followed a clear principle:“<\/strong> <\/span>“\u2014dialogue instead of campaign advertising.<\/strong> <\/b><\/span>Authentic, easy to consume, and tailored to the platform\u2019s logic. <\/p>

One of the highlights of the campaign was the <\/span>#SofaTour<\/strong>, which we organized in collaboration with Urbanatix and BoConcept: A sofa was placed at various locations in Bochum, where J\u00f6rg Lukat struck up spontaneous conversations with passersby. Even our production team was surprised by how many Bochum residents jumped right into the conversation without any preparation. The conversations were documented on video and in photos and edited for social media. The #SofaTour was complemented by a  A video podcast<\/strong> in which J\u00f6rg Lukat spoke with well-known figures from Bochum.<\/p><\/div>\n

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The social media campaign generated strong Organic reach<\/strong>: On Instagram alone, we reached over Reach 32,000 individual accounts<\/strong> and achieve a reach of more than Generate 163,000 views<\/strong>. Some posts alone received more than  10,000 people<\/strong> <\/span>viewed. And all without any paid ads\u2014solely through organic content. <\/p>\n<\/div>\n

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After the first round of voting, things got exciting again: J\u00f6rg Lukat ran for <\/span>Runoff election<\/b> <\/span>. During this phase as well, we supported the election campaign with content creation, video production, and community management. On September 28, J\u00f6rg Lukat was finally elected with over  <\/b><\/span>64 percent<\/b> <\/span>elected as the new mayor of Bochum. <\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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CUSTOMER:<\/strong><\/p>

“We for Lukat” Initiative<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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TASKS:<\/strong><\/p>

Social Media MarketingContent CreationCampaign DevelopmentCommunity ManagementVideo Production, Photography & Podcasts<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t<\/path><\/svg>Prev<\/span><\/span>Stadtwerke Schwerte Corporate Design<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\tABUS Social Media Campaigns<\/span><\/span><\/path><\/svg>Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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“ ” social media campaign for the local elections in Bochum.\u200b #WirF\u00fcrLukat\u200b J\u00f6rg Lukat is running in the 2025 local elections as Mayoral Candidate ran for office in the city of Bochum. As part of his official election campaign, we launched an accompanying public engagement campaign on social media. This included setting up an Instagram account on […]<\/p>\n","protected":false},"author":1,"featured_media":10610,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[148,152,149],"portfolio_tag":[150],"class_list":["post-10609","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-content-campaign","portfolio_category-digital","portfolio_category-photo-video-3d","portfolio_tag-branding"],"acf":[],"yoast_head":"\nSocial Media Campaign for the Bochum Municipal Election - BECKDESIGN<\/title>\n<meta name=\"description\" content=\"Social media campaign for the local elections in Bochum by BECKDESIGN: Content Creation \u2713 Podcasts \u2713 Reels \u2713 Visuals \u2713 Photos & Video \u2713\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beckdesign.de\/en\/work\/social-media-campaign-for-the-bochum-local-elections\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Campaign for the Bochum Local Elections\" \/>\n<meta property=\"og:description\" content=\"Social media campaign for the local elections in Bochum by BECKDESIGN: Content Creation \u2713 Podcasts \u2713 Reels \u2713 Visuals \u2713 Photos & Video \u2713\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beckdesign.de\/en\/work\/social-media-campaign-for-the-bochum-local-elections\/\" \/>\n<meta property=\"og:site_name\" content=\"Deine Werbeagentur aus Bochum \u2013 BECKDESIGN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/beckdesign\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T09:53:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/03\/beckdesign-arbeiten-lukat-thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.beckdesign.de\\\/en\\\/work\\\/social-media-campaign-for-the-bochum-local-elections\\\/\",\"url\":\"https:\\\/\\\/www.beckdesign.de\\\/en\\\/work\\\/social-media-campaign-for-the-bochum-local-elections\\\/\",\"name\":\"Social Media Campaign for the Bochum Municipal Election - 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