{"id":10585,"date":"2026-07-23T14:51:17","date_gmt":"2026-07-23T12:51:17","guid":{"rendered":"https:\/\/www.beckdesign.de\/arbeiten\/abus-social-media-campaigns\/"},"modified":"2026-08-21T11:53:44","modified_gmt":"2026-08-21T09:53:44","slug":"abus-social-media-campaigns","status":"publish","type":"portfolio","link":"https:\/\/www.beckdesign.de\/en\/work\/abus-social-media-campaigns\/","title":{"rendered":"ABUS Social Media Campaigns"},"content":{"rendered":"\t\t
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Social Media Campaigns \n, ABUS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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All Eyes on ABUS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ABUS<\/b>, a family-owned company, is one of the world’s leading providers of security technology. Since 2024, we have been supporting the company in the areas of content creation, social media marketing, and campaign development. <\/p>

Whether it\u2019s the Tour de France, the Mountain Bike World Championships, or the Tour de Femmes: As the safety partner<\/b> of several cycling teams, ABUS is a regular presence at the world\u2019s biggest cycling races. We handled the conceptual and creative aspects of social media communication<\/b> surrounding the competitions. Carousel posts, Reels, stage recaps, and captions were produced on short notice, with precision, and in sync with the rhythm of the sport. <\/p>

And even off the racetrack, we\u2019ve helped shape ABUS\u2019s brand communication<\/b>: on the street, in print, and on screen. Together, we\u2019ve developed communication campaigns that put new bike locks in the spotlight, showcase helmets, and turn safety into an experience. <\/p>

From quick social media visuals to comprehensive campaigns, from the initial idea through concept development to the production of video content: every department at our agency was involved. The key to success: close, trusting collaboration characterized by <\/b>speed, openness, and a shared eye for detail. Thank you to ABUS for your trust and the opportunity to help shape brand management in the area of safety across so many touchpoints\u2014from the initial idea to the finished post. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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CUSTOMER:<\/strong><\/p>

ABUS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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TASKS:<\/strong><\/p>

Design ConceptsLayoutSocial Media MarketingEditorialContent<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t<\/path><\/svg>Prev<\/span><\/span>Social Media Campaign for the Bochum Local Elections<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\tMitsingen.de, a platform for church music<\/span><\/span><\/path><\/svg>Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Social Media Campaigns , ABUS All Eyes on ABUS ABUS, a family-owned company, is one of the world’s leading providers of security technology. Since 2024, we have been supporting the company in the areas of content creation, social media marketing, and campaign development. Whether it\u2019s the Tour de France, the Mountain Bike World Championships, or […]<\/p>\n","protected":false},"author":1,"featured_media":10589,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[148,152],"portfolio_tag":[150],"class_list":["post-10585","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-content-campaign","portfolio_category-digital","portfolio_tag-branding"],"acf":[],"yoast_head":"\nSocial Media Campaigns for ABUS in Cycling<\/title>\n<meta name=\"description\" content=\"Discover effective social media campaigns for ABUS that combine security technology with cycling events.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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