{"id":10286,"date":"2026-03-24T09:58:53","date_gmt":"2026-03-24T08:58:53","guid":{"rendered":"https:\/\/www.beckdesign.de\/arbeiten\/awo-ruhr-mitte-employer-branding\/"},"modified":"2026-08-21T11:53:43","modified_gmt":"2026-08-21T09:53:43","slug":"awo-ruhr-mitte-employer-branding","status":"publish","type":"portfolio","link":"https:\/\/www.beckdesign.de\/en\/work\/awo-ruhr-mitte-employer-branding\/","title":{"rendered":"AWO Ruhr-Mitte Employer Branding"},"content":{"rendered":"\t\t
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Employer Branding
<\/span>AWO Ruhr-Mitte<\/span>.<\/span>
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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Put Your Heart Into It! Employer Branding for AWO Ruhr-Mitte \u2028 <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The shortage of skilled workers poses growing challenges, particularly for the social sector. To stand out from the competition in the race for the best talent, more and more companies are turning to professional<\/b> employer branding<\/b>.<\/a> <\/p>

For Arbeiterwohlfahrt<\/b> (AWO) Ruhr-Mitte, we developed an employer brand that sets new standards in terms of both content and visuals. The goal was to engage employees, introduce a new corporate culture, and embed it in their day-to-day work. <\/p>

At the heart of the new brand identity are the taglines\u201cHeart drauf!<\/b>\u201d and\u201cWir arbeiten Heart!<\/b>\u201d. They tie directly into the iconic AWO heart and translate the existing brand identity into a youthful and memorable language. The result is an employer brand that conveys a strong stance while remaining approachable. The presentation of the taglines, corporate design<\/a>, and mission statement to approximately 1,200 employees was met with great enthusiasm. <\/p>

The new employer brand has laid the foundation for strong employer marketing, which is now being consistently expanded. Additional touchpoints<\/b>, such as videos on the careers page and an eye-catching trade show booth, are ensuring greater visibility. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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CUSTOMER:<\/strong><\/p>

AWO Ruhr-Mitte \u2028<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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TASKS:<\/strong><\/p>

Employer Brand<\/a>
Mission Statement
Tagline
Logo
Corporate Design<\/a>
Trade Show Booth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t<\/path><\/svg>Prev<\/span><\/span>Mitsingen.de, a platform for church music<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t
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Employer Branding AWO Ruhr-Mitte. Put Your Heart Into It! Employer Branding for AWO Ruhr-Mitte \u2028 The shortage of skilled workers poses growing challenges, particularly for the social sector. To stand out from the competition in the race for the best talent, more and more companies are turning to professional employer branding. For Arbeiterwohlfahrt (AWO) Ruhr-Mitte, […]<\/p>\n","protected":false},"author":2,"featured_media":10289,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[151,148],"portfolio_tag":[150],"class_list":["post-10286","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand","portfolio_category-content-campaign","portfolio_tag-branding"],"acf":[],"yoast_head":"\nEmployer Branding for AWO Ruhr-Mitte by BECKDESIGN<\/title>\n<meta name=\"description\" content=\"Employer Branding for AWO Ruhr-Mitte: \u201cHeart darauf!\u201d combines corporate design, a tagline, and a campaign to attract more skilled workers and increase visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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