{"id":10167,"date":"2026-08-17T11:56:44","date_gmt":"2026-08-17T09:56:44","guid":{"rendered":"https:\/\/www.beckdesign.de\/arbeiten\/new-alu-promotional-video\/"},"modified":"2026-08-21T11:53:49","modified_gmt":"2026-08-21T09:53:49","slug":"new-alu-promotional-video","status":"publish","type":"portfolio","link":"https:\/\/www.beckdesign.de\/en\/work\/new-alu-promotional-video\/","title":{"rendered":"New Alu Promotional Video"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10167\" class=\"elementor elementor-10167 elementor-9956\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19bc8026 e-flex e-con-boxed e-con e-parent\" data-id=\"19bc8026\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-505e6d80 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"505e6d80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight: 300\">New Aluminum<\/span>-\n<br \/>e Image Film<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f248c1b elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"3f248c1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/beckdesign.de\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Animation-1744757190473.json&quot;,&quot;id&quot;:212,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29f37001 e-flex e-con-boxed e-con e-parent\" data-id=\"29f37001\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3a03df elementor-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"4c3a03df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.beckdesign.de\/en\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26710af9 e-flex e-con-boxed e-con e-parent\" data-id=\"26710af9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-12fb190d e-con-full e-flex e-con e-child\" data-id=\"12fb190d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35ae071 elementor-widget elementor-widget-heading\" data-id=\"35ae071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Promotional Video for the Brand Relaunch<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78a7ba14 elementor-widget elementor-widget-text-editor\" data-id=\"78a7ba14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"5:1-5:353;139-491\">With 20 years of experience, two locations, and a wide range of applications, NEWALU is the market leader in the heat treatment and further processing of aluminum structural components. For the company\u2019s brand relaunch, we designed a completely new visual identity and brought it to life through photography and video at both NEWALU locations. <\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"7:1-7:506;493-998\">The central outcome of this visual narrative is a promotional video that showcases NEWALU\u2019s expertise across the entire value chain: from the heat of the heat treatment process through surface treatment to final quality assurance. Filmed at both locations, the film takes viewers right into the production area and highlights what underpins NEWALU\u2019s position as a market leader\u2014precision, technical expertise, and a commitment to finding the right solution for every requirement regarding aluminum components. <\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"9:1-9:308;1000-1307\">Since NEWALU also serves customers outside the German-speaking market, we produced the promotional video in two language versions. This allows the video to be used with customers and partners both in the domestic market and internationally without compromising the clarity of the new brand message. <\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"11:1-11:176;1309-1484\">The result is a promotional video that presents NEWALU\u2019s new visual identity in a consistent and recognizable way\u2014not only at both locations but also across language barriers.<\/p><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f58ffcc e-con-full e-flex e-con e-child\" data-id=\"5f58ffcc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f864d62 elementor-widget elementor-widget-text-editor\" data-id=\"f864d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ef572d\">Customers<br><\/span><\/p><hr><p>New Aluminum<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-688ee7e elementor-widget elementor-widget-text-editor\" data-id=\"688ee7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ef572d\">Tasks<\/span><\/p><hr><p>Concept<br \/>; Screenplay<br \/>; Director<br \/>; Cinematography<br \/>; Production Manager<br \/>; Post-production<br \/>; Editing, Color Grading <br \/>; Music Production<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2604407 e-flex e-con-boxed e-con e-parent\" data-id=\"2604407\" 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src=\"https:\/\/player.vimeo.com\/video\/1213923095?color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=2a9c779880#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d5c2f8 e-con-full e-flex e-con e-parent\" data-id=\"3d5c2f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad26d6 elementor-widget elementor-widget-gallery\" data-id=\"8ad26d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;none&quot;,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/beckdesign-newalu-01.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8ad26d6\" data-elementor-lightbox-title=\"beckdesign-newalu-01\" data-elementor-lightbox-description=\"One of the two locations where NEWALU&#039;s new visual identity was created.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAxNjksInVybCI6Imh0dHBzOlwvXC93d3cuYmVja2Rlc2lnbi5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2JlY2tkZXNpZ24tbmV3YWx1LTAxLmpwZyIsInNsaWRlc2hvdyI6IjhhZDI2ZDYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/beckdesign-newalu-01.jpg\" data-width=\"1920\" data-height=\"1280\" aria-label=\"NEWALU corporate building featuring the \u201cStrength in Aluminum\u201d logo at one of the company\u2019s locations\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/beckdesign-newalu-02.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8ad26d6\" data-elementor-lightbox-title=\"beckdesign-newalu-02\" data-elementor-lightbox-description=\"Two employees in work clothes are guiding a crane frame carrying several cast aluminum cylinder blocks in the charging area; additional blocks are lined up in the foreground and background, and the sign \u201cShift Supervisor\u2019s Office\u201d is visible in the background.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAxNzAsInVybCI6Imh0dHBzOlwvXC93d3cuYmVja2Rlc2lnbi5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2JlY2tkZXNpZ24tbmV3YWx1LTAyLmpwZyIsInNsaWRlc2hvdyI6IjhhZDI2ZDYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/beckdesign-newalu-02.jpg\" data-width=\"1920\" data-height=\"1280\" aria-label=\"Two employees are handling a crane frame with aluminum cylinder blocks in the loading area\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/beckdesign-newalu-03.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8ad26d6\" data-elementor-lightbox-title=\"beckdesign-newalu-03\" data-elementor-lightbox-description=\"A close-up of a coordinate measuring machine with a probe, which is scanning a milled aluminum structural component on a measuring fixture; the background is out of focus, suggesting the presence of a workshop shelf.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAxNzEsInVybCI6Imh0dHBzOlwvXC93d3cuYmVja2Rlc2lnbi5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2JlY2tkZXNpZ24tbmV3YWx1LTAzLmpwZyIsInNsaWRlc2hvdyI6IjhhZDI2ZDYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/beckdesign-newalu-03.jpg\" data-width=\"1920\" data-height=\"1280\" aria-label=\"A coordinate measuring machine inspects an aluminum structural component as part of the quality assurance process\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/beckdesign-newalu-04.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8ad26d6\" data-elementor-lightbox-title=\"beckdesign-newalu-04\" data-elementor-lightbox-description=\"Wide-angle view of a heat treatment facility in the factory: A yellow gantry crane is lifting a rack of aluminum components over an immersion tank toward a furnace; in the foreground is a sign reading \u201cRaw Materials.\u201d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAxNzIsInVybCI6Imh0dHBzOlwvXC93d3cuYmVja2Rlc2lnbi5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2JlY2tkZXNpZ24tbmV3YWx1LTA0LmpwZyIsInNsaWRlc2hvdyI6IjhhZDI2ZDYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/beckdesign-newalu-04.jpg\" data-width=\"1920\" data-height=\"1280\" aria-label=\"A yellow gantry crane lifts a batch of aluminum components into a heat treatment facility\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/beckdesign-newalu-05.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8ad26d6\" data-elementor-lightbox-title=\"beckdesign-newalu-05\" data-elementor-lightbox-description=\"An employee wearing safety goggles and gloves operates a pneumatic lifting tool to lift a cast aluminum engine block off a roller conveyor; in the background, other components are on a conveyor system.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAxNzMsInVybCI6Imh0dHBzOlwvXC93d3cuYmVja2Rlc2lnbi5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2JlY2tkZXNpZ24tbmV3YWx1LTA1LmpwZyIsInNsaWRlc2hvdyI6IjhhZDI2ZDYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/beckdesign-newalu-05.jpg\" data-width=\"1920\" data-height=\"1280\" aria-label=\"An employee uses a lifting device to lift an aluminum engine block off a roller conveyor\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>New Aluminum- e Image Film Promotional Video for the Brand Relaunch With 20 years of experience, two locations, and a wide range of applications, NEWALU is the market leader in the heat treatment and further processing of aluminum structural components. For the company\u2019s brand relaunch, we designed a completely new visual identity and brought it [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10168,"menu_order":14,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[148,149],"portfolio_tag":[],"class_list":["post-10167","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-content-campaign","portfolio_category-photo-video-3d"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Image Film Production: Insights into Aluminum Processing<\/title>\n<meta name=\"description\" content=\"Discover the new promotional video produced by NEWALU, the market leader in the heat treatment of 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