{"id":10357,"date":"2026-08-03T15:46:37","date_gmt":"2026-08-03T13:46:37","guid":{"rendered":"https:\/\/www.beckdesign.de\/brand-development\/"},"modified":"2026-08-21T11:40:41","modified_gmt":"2026-08-21T09:40:41","slug":"brand-development","status":"publish","type":"page","link":"https:\/\/www.beckdesign.de\/en\/brand-development\/","title":{"rendered":"Brand Development"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10357\" class=\"elementor elementor-10357 elementor-9535\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d1940b1 e-flex e-con-boxed e-con e-parent\" data-id=\"4d1940b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7ec477 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"5d7ec477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">BECKDESIGN Bochum: Your Brand Development Agency<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b942437 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7b942437\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p> <\/p><p>Apple, Coca-Cola, Nike: When people talk about strong brands, the same three or four names almost always come up. But it\u2019s easy to forget that the <strong>principles<\/strong> of successful branding can be applied to <strong>any business<\/strong> \u2014from a family-run machinery manufacturer to the tax firm down the street to a long-established corporation. Strategic <strong>brand development<\/strong> ensures measurably greater visibility, trust, and business for every organization. That\u2019s why we\u2019re introducing you to the most important principles of brand development\u2014and showing you specifically how we <strong>strengthen<\/strong> brands <strong>for the long term<\/strong>.   <\/p><p><strong>BECKDESIGN at a Glance:<\/strong><\/p><ul><li>German Brand Award Winner 2025<\/li><li>35+ Years as a Full-Service Agency<\/li><li>25+ creative minds<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60f252 elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-align-left elementor-widget elementor-widget-button\" data-id=\"6a60f252\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.beckdesign.de\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-655, -3068)\" fill=\"#FFFFFF\" id=\"Group-7\"><g transform=\"translate(380, 3042)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a free introductory consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48c418d9 e-flex e-con-boxed e-con e-parent\" data-id=\"48c418d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78fd77a2 elementor-widget elementor-widget-n-carousel\" data-id=\"78fd77a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;offset_sides&quot;:&quot;both&quot;,&quot;offset_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;autoplay_speed&quot;:1,&quot;carousel_items&quot;:[{&quot;_id&quot;:&quot;9a0805b&quot;,&quot;slide_title&quot;:&quot;Client logo&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;1cd7563&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;d0874c6&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;7a3191a&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;2dcf18f&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;aa1fcbb&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;3998ad6&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;77c08ff&quot;}],&quot;slides_to_show&quot;:&quot;6&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;slides_to_show_mobile&quot;:&quot;2&quot;,&quot;slides_to_show_tablet&quot;:&quot;4&quot;,&quot;speed&quot;:2500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;offset_width_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;offset_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;offset_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c454456 e-con-full e-flex e-con e-child\" data-id=\"3c454456\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-539fff22 elementor-widget elementor-widget-image\" data-id=\"539fff22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"634\" height=\"386\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-vorwerk-1.jpg\" class=\"attachment-full size-full wp-image-10097\" alt=\"Vorwerk Company Logo\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-vorwerk-1.jpg 634w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-vorwerk-1-300x183.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-vorwerk-1-500x304.jpg 500w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5abe2a1e e-con-full e-flex e-con e-child\" data-id=\"5abe2a1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa4b4a7 elementor-widget elementor-widget-image\" data-id=\"6fa4b4a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"634\" height=\"386\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-abus-1.jpg\" class=\"attachment-full size-full wp-image-10098\" alt=\"ABUS Logo\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-abus-1.jpg 634w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-abus-1-300x183.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-abus-1-500x304.jpg 500w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e8d43af e-con-full e-flex e-con e-child\" data-id=\"6e8d43af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0bd11c elementor-widget elementor-widget-image\" data-id=\"1d0bd11c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"634\" height=\"386\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-awo-1.jpg\" class=\"attachment-full size-full wp-image-10099\" alt=\"AWO Logo\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-awo-1.jpg 634w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-awo-1-300x183.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-awo-1-500x304.jpg 500w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2384b49 e-con-full e-flex e-con e-child\" data-id=\"2384b49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b10e2d1 elementor-widget elementor-widget-image\" data-id=\"5b10e2d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"386\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-vfl-1.jpg\" class=\"attachment-full size-full wp-image-10100\" alt=\"VFL Bochum Logo\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-vfl-1.jpg 634w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-vfl-1-300x183.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-vfl-1-500x304.jpg 500w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"5\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b44706a e-con-full e-flex e-con e-child\" data-id=\"7b44706a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa259d9 elementor-widget elementor-widget-image\" data-id=\"fa259d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"386\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-ekd-1.jpg\" class=\"attachment-full size-full wp-image-10101\" alt=\"Logo of the Evangelical Church in Germany\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-ekd-1.jpg 634w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-ekd-1-300x183.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-ekd-1-500x304.jpg 500w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"6\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51a6942d e-con-full e-flex e-con e-child\" data-id=\"51a6942d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df2076e elementor-widget elementor-widget-image\" data-id=\"df2076e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"386\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-led-linear-1.jpg\" class=\"attachment-full size-full wp-image-10102\" alt=\"Logo LED Linear\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-led-linear-1.jpg 634w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-led-linear-1-300x183.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-led-linear-1-500x304.jpg 500w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"7\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cda2dd8 e-con-full e-flex e-con e-child\" data-id=\"3cda2dd8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd0cf47 elementor-widget elementor-widget-image\" data-id=\"4fd0cf47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"386\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-rub-1.jpg\" class=\"attachment-full size-full wp-image-10103\" alt=\"Ruhr University Bochum Logo\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-rub-1.jpg 634w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-rub-1-300x183.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-rub-1-500x304.jpg 500w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"8\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26860e46 e-con-full e-flex e-con e-child\" data-id=\"26860e46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e51e6d5 elementor-widget elementor-widget-image\" data-id=\"6e51e6d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"386\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-johanneswerk-1.png\" class=\"attachment-full size-full wp-image-10104\" alt=\"Evangelisches Johanneswerk Logo\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-johanneswerk-1.png 634w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-johanneswerk-1-300x183.png 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-johanneswerk-1-500x304.png 500w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c0bacbd e-flex e-con-boxed e-con e-parent\" data-id=\"7c0bacbd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57604bb8 elementor-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"57604bb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.beckdesign.de\/en\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c6a18e8 e-flex e-con-boxed e-con e-parent\" data-id=\"1c6a18e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-78a96c93 e-con-full e-flex e-con e-child\" data-id=\"78a96c93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0935f0 elementor-widget elementor-widget-image\" data-id=\"a0935f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1281\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0936.jpg\" class=\"attachment-full size-full wp-image-10359\" alt=\"Color selection and coordination as part of the brand development for Stadtwerke Schwerte.\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0936.jpg 1920w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0936-300x200.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0936-1024x683.jpg 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0936-768x512.jpg 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0936-1536x1025.jpg 1536w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0936-500x334.jpg 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0936-800x534.jpg 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0936-1280x854.jpg 1280w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78a13618 e-con-full e-flex e-con e-child\" data-id=\"78a13618\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-237b5c1f elementor-widget elementor-widget-heading\" data-id=\"237b5c1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">This is NOT how brand development works!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e832e3d elementor-widget elementor-widget-text-editor\" data-id=\"6e832e3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><p>Does the name <strong>Xerox Alto<\/strong> ring a bell? Probably not, and there&#8217;s a reason for that: In 1973, the Xerox Research Center in the U.S. developed one of the world&#8217;s <strong>first computers<\/strong> with a graphical user interface, a mouse, and a keyboard\u2014a full <strong>ten years<\/strong> <strong>before<\/strong> Apple introduced the Macintosh.  <\/p><p><strong>The problem<\/strong>: Xerox failed to establish the computer as <strong>a brand<\/strong>. The invention remained more of a <strong>research project<\/strong>, and the rest is history: Apple took up the idea and developed not only a global success but, above all, a <strong>global brand<\/strong>. <\/p><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/8\/8\/csm_beckdesign_leistungen_juli2021-23_d3df87aff3.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/8\/8\/csm_beckdesign_leistungen_juli2021-23_f4d7f7531a.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd69bd4 e-flex e-con-boxed e-con e-parent\" data-id=\"cd69bd4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f3a6700 e-con-full e-flex e-con e-child\" data-id=\"f3a6700\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9839f9a elementor-widget elementor-widget-text-editor\" data-id=\"9839f9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><p>What we can <strong>learn from this<\/strong>: Even the best product or the best idea is worthless if it isn\u2019t <strong>built up<\/strong> and communicated as <strong>a brand<\/strong>. This is where strategic brand development comes in. It ensures that a company stands for something specific and <strong>develops<\/strong> a distinct <strong>personality<\/strong>.  <\/p><p>And that&#8217;s exactly where we come in. We&#8217;ll help you build your brand in a sustainable way that reaches people <strong><u>and<\/u><\/strong> convince them. Together, we\u2019ll create a <strong>brand image<\/strong> for your business that will stick in people\u2019s minds for the long term.  <\/p><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/8\/8\/csm_beckdesign_leistungen_juli2021-23_d3df87aff3.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/8\/8\/csm_beckdesign_leistungen_juli2021-23_f4d7f7531a.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41c18d8a elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-align-left elementor-widget elementor-widget-button\" data-id=\"41c18d8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.beckdesign.de\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-655, -3068)\" fill=\"#FFFFFF\" id=\"Group-7\"><g transform=\"translate(380, 3042)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's get to know each other!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-550f770 e-con-full e-flex e-con e-child\" data-id=\"550f770\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-856bf54 elementor-widget elementor-widget-image\" data-id=\"856bf54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-173-scaled.webp\" class=\"attachment-full size-full wp-image-10360\" alt=\"A BECKDESIGN employee reviewing a printed product catalog at her desk\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-173-scaled.webp 1920w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-173-300x200.webp 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-173-1024x683.webp 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-173-768x512.webp 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-173-1536x1024.jpg 1536w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-173-2048x1366.jpg 2048w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-173-500x333.jpg 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-173-800x534.jpg 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-173-1280x854.jpg 1280w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52561b9 e-flex e-con-boxed e-con e-parent\" data-id=\"52561b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7903142 elementor-widget elementor-widget-heading\" data-id=\"7903142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">One-Stop Branding: Our Services at a Glance  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f7b816 e-flex e-con-boxed e-con e-parent\" data-id=\"3f7b816\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16744f8 elementor-widget elementor-widget-text-editor\" data-id=\"16744f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>&nbsp;<\/strong><\/p>\n<p>For more than <strong>35 years<\/strong>, we\u2019ve been the go-to partner for brand building and <a href=\"https:\/\/www.beckdesign.de\/en\/rebranding-agency\/\">rebranding<\/a>. We serve <strong>both B2B and B2C<\/strong> clients\u2014whether they\u2019re large corporations, soccer clubs, startups, or nonprofit organizations. Here\u2019s an overview of our <strong>brand development<\/strong> services:  <\/p>\n<p><strong>&nbsp;<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6152db89 e-flex e-con-boxed e-con e-parent\" data-id=\"6152db89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b2d6928 elementor-widget elementor-widget-n-accordion\" data-id=\"6b2d6928\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1790\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1790\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u2705 Brand Strategy <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1790\" class=\"elementor-element elementor-element-2cf977ec e-con-full e-flex e-con e-child\" data-id=\"2cf977ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1790\" class=\"elementor-element elementor-element-95f7e91 e-con-full e-flex e-con e-child\" data-id=\"95f7e91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac5f960 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7ac5f960\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Analysis: Current Status, Competitive Analysis, Industry Analysis<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Target Audience and Market Analysis<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Short-Term and Long-Term Brand Positioning<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Values &amp; Brand Essence: Purpose, Vision, Mission<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Architecture for Multiple Brands or Product Lines<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Name Development<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1790\" class=\"elementor-element elementor-element-1fca5891 e-con-full e-flex e-con e-child\" data-id=\"1fca5891\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1791\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1791\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u2705 Brand Identity &amp; Design <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1791\" class=\"elementor-element elementor-element-72b7bde1 e-con-full e-flex e-con e-child\" data-id=\"72b7bde1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1791\" class=\"elementor-element elementor-element-59106582 e-con-full e-flex e-con e-child\" data-id=\"59106582\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38190218 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"38190218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Corporate Design: Logo, Colors, Typography, Visual Language<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Guidelines and Style Guide<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Verbal Identity: Tone, Tagline, Brand Language<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Storytelling &amp; Brand History<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Packaging and Product Design<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Website and Digital Brand Identity<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1791\" class=\"elementor-element elementor-element-3c5b892a e-con-full e-flex e-con e-child\" data-id=\"3c5b892a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1792\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1792\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u2705 Brand Management &amp; Implementation <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1792\" class=\"elementor-element elementor-element-3f4bdb04 e-con-full e-flex e-con e-child\" data-id=\"3f4bdb04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1792\" class=\"elementor-element elementor-element-71aea38 e-con-full e-flex e-con e-child\" data-id=\"71aea38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-779e860a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"779e860a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Rollout across all touchpoints: online and offline<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Employer Branding and Employer Brand Development  <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Communication &amp; Campaign Development<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Management: Brand Awareness, Brand Value<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Rebranding + Brand Relaunch<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1792\" class=\"elementor-element elementor-element-71c4537c e-con-full e-flex e-con e-child\" data-id=\"71c4537c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6401aa4b e-flex e-con-boxed e-con e-parent\" data-id=\"6401aa4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6db7d158 e-con-full e-flex e-con e-child\" data-id=\"6db7d158\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c812dca elementor-widget elementor-widget-heading\" data-id=\"4c812dca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Your contacts at BECKDESIGN in Bochum<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54f10a35 e-con-full e-flex e-con e-child\" data-id=\"54f10a35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6d68e953 e-con-full e-flex e-con e-child\" data-id=\"6d68e953\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7033cc4b e-con-full e-flex e-con e-child\" data-id=\"7033cc4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63f6c77f elementor-widget elementor-widget-image\" data-id=\"63f6c77f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"969\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/leute-zey-845x1024.jpg\" class=\"attachment-large size-large wp-image-10133\" alt=\"Zeynep Uluda\u011f \u2013 Co-Managing Director of the content marketing agency BECKDESIGN\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/leute-zey-845x1024.jpg 845w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/leute-zey-248x300.jpg 248w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/leute-zey-768x930.jpg 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/leute-zey-1268x1536.jpg 1268w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/leute-zey-1690x2048.jpg 1690w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/leute-zey-500x606.jpg 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/leute-zey-800x969.jpg 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/leute-zey-1280x1551.jpg 1280w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/leute-zey.jpg 1844w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56958370 e-con-full e-flex e-con e-child\" data-id=\"56958370\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e44a4b elementor-widget elementor-widget-text-editor\" data-id=\"4e44a4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-none\"><strong>Zeynep Uluda\u011f \u2013 <\/strong><br\/>Co-CEO &#038; Strategy<\/p><p>Zeynep is responsible for the strategic direction of our brand projects. She is the first point of contact for all questions regarding brand direction and positioning. <\/p><p><a class=\"contact-email d-block\" href=\"mailto:uludag@beckdesign.de\">uludag@beckdesign.de<\/a><br\/><a class=\"contact-phone d-block\" href=\"tel:+49 (0)234 936 486-22\">+49 (0)234 936 486-22<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40b40bbe e-con-full e-flex e-con e-child\" data-id=\"40b40bbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b3f0b52 e-con-full e-flex e-con e-child\" data-id=\"2b3f0b52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-239d6fd6 elementor-widget elementor-widget-image\" data-id=\"239d6fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"969\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign-mitarbeiter-flo-v2-845x1024.jpg\" class=\"attachment-large size-large wp-image-10122\" alt=\"Florian Bachor \u2013 Project Manager at the content marketing agency BECKDESIGN\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign-mitarbeiter-flo-v2-845x1024.jpg 845w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign-mitarbeiter-flo-v2-248x300.jpg 248w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign-mitarbeiter-flo-v2-768x931.jpg 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign-mitarbeiter-flo-v2-500x606.jpg 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign-mitarbeiter-flo-v2-800x970.jpg 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign-mitarbeiter-flo-v2.jpg 1188w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-539bb7f0 e-con-full e-flex e-con e-child\" data-id=\"539bb7f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bdd40f1 elementor-widget elementor-widget-text-editor\" data-id=\"4bdd40f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-none\"><strong>Florian Bachor<\/strong> \u2013 <br\/>Project Management &#038; Coordination<\/p><p>Florian translates your goals into concrete projects. He coordinates our branding department and guides you through the entire brand development process. <\/p><p class=\"mb-none\"><a class=\"contact-email d-block\" href=\"mailto:jaeschke@beckdesign.de\" data-wplink-edit=\"true\">bachor@beckdesign.de<\/a><br\/><a class=\"contact-phone d-block\" href=\"tel:+49 (0)234 936 486-29\">+49 (0)234 936 486-29<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90806b8 e-flex e-con-boxed e-con e-parent\" data-id=\"90806b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a48a6ce e-con-full e-flex e-con e-child\" data-id=\"a48a6ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb2693 elementor-widget elementor-widget-text-editor\" data-id=\"cbb2693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><ol><li><strong>Positioning<\/strong>: a clear stance in the competitive landscape: what the company stands for\u2014and what it does not<\/li><li><strong>Personality<\/strong>: Values, Attitude, and Tone That Make a Brand Tangible and Human<\/li><li><strong>Storytelling<\/strong>: Complex content, services, and products are translated into an easy-to-understand, credible message<\/li><li><strong>Consistency<\/strong>: The product, design, communication, and customer experience must present a unified image at every touchpoint<\/li><li><strong>Emotional Connection<\/strong>: A brand that conveys conviction turns customers and employees into advocates<\/li><\/ol><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/8\/8\/csm_beckdesign_leistungen_juli2021-23_d3df87aff3.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/8\/8\/csm_beckdesign_leistungen_juli2021-23_f4d7f7531a.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ae724e e-con-full e-flex e-con e-child\" data-id=\"9ae724e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a04a3f2 elementor-widget elementor-widget-heading\" data-id=\"a04a3f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Five Principles of Successful Brand Development<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79099cd elementor-widget elementor-widget-text-editor\" data-id=\"79099cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">In our experience, strong brands aren&#8217;t built on chance, but on several <strong>clear principles<\/strong>. Those who consistently apply these principles develop a brand that <strong>simply resonates with people.<\/strong> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70fc67ef e-flex e-con-boxed e-con e-parent\" data-id=\"70fc67ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50c2468d elementor-widget elementor-widget-heading\" data-id=\"50c2468d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outstanding Brand Development: Project Examples from BECKDESIGN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72220af e-flex e-con-boxed e-con e-parent\" data-id=\"72220af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45f04e37 elementor-widget elementor-widget-text-editor\" data-id=\"45f04e37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong> <\/strong><\/p><p>As a full-service agency, we bring all disciplines together under one roof\u2014from film and photography to design and layout, and from copywriting to concept development. Each of our services shares <strong>the same goal<\/strong>: to create a consistent, recognizable <strong>brand image<\/strong> for our clients. You can <strong>judge for yourself<\/strong> how well we do this. Here are a few of our branding projects:    <\/p><p><strong> <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d01c9d2 e-flex e-con-boxed e-con e-parent\" data-id=\"d01c9d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-211900af e-con-full e-flex e-con e-child\" data-id=\"211900af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e79290f elementor-widget elementor-widget-heading\" data-id=\"2e79290f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">German Brand Award 2025: Evangelisches Johanneswerk \ud83c\udfc6<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22f692bd elementor-widget elementor-widget-text-editor\" data-id=\"22f692bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><p>With the tagline \u201cMake Yourself Count,\u201d we developed an <strong>employer brand<\/strong> on behalf of the Protestant Johanneswerk that conveys appreciation and a sense of self-efficacy to caregivers\u2014and it was honored with the <strong>German Brand Award 2025<\/strong>.<\/p><p><a href=\"https:\/\/www.beckdesign.de\/en\/?post_type=portfolio&#038;p=11125\">More about the project<\/a><\/p><\/div><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-285e7534 e-con-full e-flex e-con e-child\" data-id=\"285e7534\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2c7fb6 elementor-widget elementor-widget-image\" data-id=\"b2c7fb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/ejh-employerbranding-gba_la05-9-scaled-2.webp\" class=\"attachment-full size-full wp-image-10362\" alt=\"Employer Branding Project for the Evangelical Johanneswerk\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/ejh-employerbranding-gba_la05-9-scaled-2.webp 1920w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/ejh-employerbranding-gba_la05-9-scaled-2-300x169.webp 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/ejh-employerbranding-gba_la05-9-scaled-2-1024x576.jpg 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/ejh-employerbranding-gba_la05-9-scaled-2-768x432.jpg 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/ejh-employerbranding-gba_la05-9-scaled-2-1536x864.jpg 1536w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/ejh-employerbranding-gba_la05-9-scaled-2-2048x1152.jpg 2048w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/ejh-employerbranding-gba_la05-9-scaled-2-500x281.jpg 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/ejh-employerbranding-gba_la05-9-scaled-2-800x450.jpg 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/ejh-employerbranding-gba_la05-9-scaled-2-1280x720.jpg 1280w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61a86bf3 e-flex e-con-boxed e-con e-parent\" data-id=\"61a86bf3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5ffd5a39 e-con-full e-flex e-con e-child\" data-id=\"5ffd5a39\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba38715 elementor-widget elementor-widget-heading\" data-id=\"3ba38715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand Relaunch: Stadtwerke Schwerte  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d120149 elementor-widget elementor-widget-text-editor\" data-id=\"6d120149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><p>We developed a comprehensive <strong>brand relaunch<\/strong> for Stadtwerke Schwerte: from the refined logo to the custom-designed typeface, SWS Sans. The result is a corporate design that highlights local responsibility and bridges tradition with the future. <\/p><p><a href=\"https:\/\/www.beckdesign.de\/en\/?post_type=portfolio&#038;p=10623\">More about the project<\/a><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-746f4264 e-con-full e-flex e-con e-child\" data-id=\"746f4264\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75a743a3 elementor-widget elementor-widget-image\" data-id=\"75a743a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1067\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/bd_referenzen_schwerte_fahnen_01-scaled-2.webp\" class=\"attachment-full size-full wp-image-10363\" alt=\"Flags featuring the new corporate design of Stadtwerke Schwerte\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/bd_referenzen_schwerte_fahnen_01-scaled-2.webp 1920w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/bd_referenzen_schwerte_fahnen_01-scaled-2-300x167.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/bd_referenzen_schwerte_fahnen_01-scaled-2-1024x569.jpg 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/bd_referenzen_schwerte_fahnen_01-scaled-2-768x427.jpg 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/bd_referenzen_schwerte_fahnen_01-scaled-2-1536x853.jpg 1536w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/bd_referenzen_schwerte_fahnen_01-scaled-2-2048x1138.jpg 2048w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/bd_referenzen_schwerte_fahnen_01-scaled-2-500x278.jpg 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/bd_referenzen_schwerte_fahnen_01-scaled-2-800x444.jpg 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/bd_referenzen_schwerte_fahnen_01-scaled-2-1280x711.jpg 1280w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-542396e5 e-flex e-con-boxed e-con e-parent\" data-id=\"542396e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ff9f58 e-con-full e-flex e-con e-child\" data-id=\"4ff9f58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d3a8c1a elementor-widget elementor-widget-heading\" data-id=\"1d3a8c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">German Brand Award 2019: LTS Licht &amp; Leuchten GmbH\ud83c\udfc6<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d010964 elementor-widget elementor-widget-text-editor\" data-id=\"7d010964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><p>LTS is one of the most renowned companies for high-quality lighting solutions. We developed a complete <strong>brand relaunch<\/strong> for the company in just six months, featuring the tagline &#8221; <strong>Love<\/strong> <strong>to<\/strong> <strong>Shine<\/strong> &#8221; and a logo that combines a chalice, diamond, heart, and light fixture. The result: Gold at the <strong>German Brand Award 2019<\/strong> against international competition.   <\/p><p><a href=\"https:\/\/www.beckdesign.de\/en\/?post_type=portfolio&#038;p=10906\">More about the project<\/a><\/p><\/div><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b758565 e-con-full e-flex e-con e-child\" data-id=\"5b758565\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5474ecbd elementor-widget elementor-widget-image\" data-id=\"5474ecbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1278\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/german_brand_award_02.webp\" class=\"attachment-full size-full wp-image-10334\" alt=\"German Brand Award for a BECKDESIGN Project\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/german_brand_award_02.webp 1920w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/german_brand_award_02-300x200.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/german_brand_award_02-1024x682.jpg 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/german_brand_award_02-768x511.jpg 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/german_brand_award_02-1536x1022.jpg 1536w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/german_brand_award_02-500x333.jpg 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/german_brand_award_02-800x533.jpg 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/german_brand_award_02-1280x852.jpg 1280w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bf9906 e-flex e-con-boxed e-con e-parent\" data-id=\"9bf9906\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-80ba78d e-con-full e-flex e-con e-child\" data-id=\"80ba78d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc68d77 elementor-widget elementor-widget-heading\" data-id=\"bc68d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand Strategy for Software Companies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e20459f elementor-widget elementor-widget-text-editor\" data-id=\"e20459f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><p>As part of <strong>the brand positioning strategy<\/strong> for the software company GCI, we put the product front and center: KOSS, the ERP software for small and medium-sized businesses, was given its own brand, including a word and design mark, visual identity, and website. The relaunch was presented to the staff as a surprise on the day of the event. <\/p><p><a href=\"https:\/\/www.beckdesign.de\/en\/?post_type=portfolio&#038;p=11184\">More about the project<\/a><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e639a34 e-con-full e-flex e-con e-child\" data-id=\"e639a34\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082dda3 elementor-widget elementor-widget-image\" data-id=\"082dda3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/referenzen_koss_web01jpg-1.webp\" class=\"attachment-full size-full wp-image-10364\" alt=\"KOSS Project Reference by BECKDESIGN\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/referenzen_koss_web01jpg-1.webp 1920w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/referenzen_koss_web01jpg-1-300x169.webp 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/referenzen_koss_web01jpg-1-1024x576.webp 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/referenzen_koss_web01jpg-1-768x432.webp 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/referenzen_koss_web01jpg-1-1536x864.webp 1536w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/referenzen_koss_web01jpg-1-500x281.webp 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/referenzen_koss_web01jpg-1-800x450.webp 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/referenzen_koss_web01jpg-1-1280x720.webp 1280w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47a5389 e-con-full e-flex e-con e-parent\" data-id=\"47a5389\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33db43bf elementor-widget elementor-widget-heading\" data-id=\"33db43bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Recent Awards<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b14940e elementor-widget elementor-widget-n-carousel\" data-id=\"2b14940e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;offset_sides&quot;:&quot;both&quot;,&quot;offset_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;autoplay_speed&quot;:1,&quot;carousel_items&quot;:[{&quot;_id&quot;:&quot;9a0805b&quot;,&quot;slide_title&quot;:&quot;Client logo&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;1cd7563&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;d0874c6&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;7a3191a&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;2dcf18f&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;aa1fcbb&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;3998ad6&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;77c08ff&quot;}],&quot;slides_to_show&quot;:&quot;6&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;slides_to_show_mobile&quot;:&quot;2&quot;,&quot;slides_to_show_tablet&quot;:&quot;4&quot;,&quot;speed&quot;:2500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;offset_width_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;offset_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;offset_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37961e14 e-con-full e-flex e-con e-child\" data-id=\"37961e14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afee97e elementor-widget elementor-widget-image\" data-id=\"7afee97e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"193\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-reddot-winner2022.png\" class=\"attachment-full size-full wp-image-10113\" alt=\"Red Dot Winner 2022 Logo\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-reddot-winner2022.png 317w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-reddot-winner2022-300x183.png 300w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4943af8a e-con-full e-flex e-con e-child\" data-id=\"4943af8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73dbcb28 elementor-widget elementor-widget-image\" data-id=\"73dbcb28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"193\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-german-brand-award-winner.png\" class=\"attachment-full size-full wp-image-10114\" alt=\"Logo: German Brand Award Winner 2022\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-german-brand-award-winner.png 317w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-german-brand-award-winner-300x183.png 300w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-149089d3 e-con-full e-flex e-con e-child\" data-id=\"149089d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9e6484 elementor-widget elementor-widget-image\" data-id=\"7d9e6484\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"193\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logogermandesignaward2022.png\" class=\"attachment-full size-full wp-image-10115\" alt=\"Logo: German Design Award Winner 2022\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logogermandesignaward2022.png 317w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logogermandesignaward2022-300x183.png 300w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e907136 e-con-full e-flex e-con e-child\" data-id=\"2e907136\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-135300b0 elementor-widget elementor-widget-image\" data-id=\"135300b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"193\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/german-design-award-2024.png\" class=\"attachment-full size-full wp-image-10116\" alt=\"German Design Award Special 2024 Logo\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/german-design-award-2024.png 317w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/german-design-award-2024-300x183.png 300w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"5\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f0cc926 e-con-full e-flex e-con e-child\" data-id=\"5f0cc926\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4807beb0 elementor-widget elementor-widget-image\" data-id=\"4807beb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"193\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-german-web-award.png\" class=\"attachment-full size-full wp-image-10117\" alt=\"Logo: German Web Awards Winner 2024\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-german-web-award.png 317w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-german-web-award-300x183.png 300w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"6\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f03f75d e-con-full e-flex e-con e-child\" data-id=\"f03f75d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2702fdf elementor-widget elementor-widget-image\" data-id=\"2702fdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"193\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-reddot-winner2022.png\" class=\"attachment-full size-full wp-image-10113\" alt=\"Red Dot Winner 2022 Logo\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-reddot-winner2022.png 317w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-reddot-winner2022-300x183.png 300w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"7\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75d5d0fc e-con-full e-flex e-con e-child\" data-id=\"75d5d0fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd80371 elementor-widget elementor-widget-image\" data-id=\"5bd80371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"193\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-german-brand-award-winner.png\" class=\"attachment-full size-full wp-image-10114\" alt=\"Logo: German Brand Award Winner 2022\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-german-brand-award-winner.png 317w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-german-brand-award-winner-300x183.png 300w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"8\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23edf30c e-con-full e-flex e-con e-child\" data-id=\"23edf30c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4375a038 elementor-widget elementor-widget-image\" data-id=\"4375a038\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"193\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logogermandesignaward2022.png\" class=\"attachment-full size-full wp-image-10115\" alt=\"Logo: German Design Award Winner 2022\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logogermandesignaward2022.png 317w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logogermandesignaward2022-300x183.png 300w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7eb4f722 e-flex e-con-boxed e-con e-parent\" data-id=\"7eb4f722\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d78a4d8 e-con-full e-flex e-con e-child\" data-id=\"6d78a4d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4435e1ae elementor-widget elementor-widget-heading\" data-id=\"4435e1ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand development pays off  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-741dd326 elementor-widget elementor-widget-text-editor\" data-id=\"741dd326\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><p><strong>Did you know:<\/strong> According to a study by Lucidpress, maintaining a consistent brand across all platforms can <strong>increase<\/strong> revenue by up to <strong>23 percent<\/strong>. The picture is similar in a B2B context: Companies with strong brand recognition achieve a <strong>20 percent<\/strong> <strong>higher<\/strong> EBIT margin compared to weaker competitors (McKinsey). Strategic brand development therefore pays off in very concrete ways, and this is also confirmed by <strong>our clients<\/strong>: more orders, more applications, greater visibility, and higher customer loyalty.  <\/p><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/c\/csm_beckdesign_leistungen_juli2021-7_2e1473ebfa.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/c\/csm_beckdesign_leistungen_juli2021-7_ce5db5b818.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div><\/div><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dd4e3b0 e-con-full e-flex e-con e-child\" data-id=\"5dd4e3b0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38a8368d elementor-widget elementor-widget-image\" data-id=\"38a8368d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-223-scaled.jpg\" class=\"attachment-full size-full wp-image-10365\" alt=\"The BECKDESIGN team discussing brand development\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-223-scaled.jpg 2560w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-223-300x200.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-223-1024x683.jpg 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-223-768x512.jpg 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-223-1536x1024.jpg 1536w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-223-2048x1366.jpg 2048w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-223-500x333.jpg 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-223-800x534.jpg 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-223-1280x854.jpg 1280w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-223-1920x1281.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-179283ca e-flex e-con-boxed e-con e-parent\" data-id=\"179283ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-762bf4f8 e-con-full e-flex e-con e-child\" data-id=\"762bf4f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4472c5 elementor-widget elementor-widget-text-editor\" data-id=\"2d4472c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><span style=\"text-decoration: underline;\"><strong>BUT<\/strong><\/span>: A new logo and a fresh tagline alone don\u2019t make a brand. What matters most is communicating your values and offerings to your target audience in a way that\u2019s <strong>clear<\/strong> and <strong>tangible<\/strong> \u2014using the right formats, such as social media, out-of-home campaigns, a brand manifesto, a website, and brochures. At BECKDESIGN, we view brand development as <strong>a holistic process<\/strong> that integrates corporate identity, corporate design, and employer branding\u2014ensuring that brands become sustainably visible, emotionally <strong>engaging<\/strong>, and <strong>relevant<\/strong>.  <\/p><p>This is exactly where we, as <strong>a content marketing agency<\/strong>, come in: We translate your company\u2019s messages into content that reaches\u2014 <strong>across all channels<\/strong> \u2014exactly the people you want to target.<\/p><\/div><div><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30fc6d5b elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-align-left elementor-widget elementor-widget-button\" data-id=\"30fc6d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.beckdesign.de\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-655, -3068)\" fill=\"#FFFFFF\" id=\"Group-7\"><g transform=\"translate(380, 3042)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Questions? Give us a call or send us a message! <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ffc3024 e-con-full e-flex e-con e-child\" data-id=\"6ffc3024\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd75f6e elementor-widget elementor-widget-image\" data-id=\"5fd75f6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-64-scaled.jpg\" class=\"attachment-full size-full wp-image-10366\" alt=\"The BECKDESIGN Team in the Implementation of Corporate Identity and Design\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-64-scaled.jpg 2560w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-64-300x200.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-64-1024x683.jpg 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-64-768x512.jpg 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-64-1536x1025.jpg 1536w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-64-2048x1366.jpg 2048w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-64-500x333.jpg 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-64-800x534.jpg 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-64-1280x854.jpg 1280w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-64-1920x1281.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64f5eeee e-flex e-con-boxed e-con e-parent\" data-id=\"64f5eeee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-78dfbb8b e-con-full e-flex e-con e-child\" data-id=\"78dfbb8b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57905bcd elementor-widget elementor-widget-heading\" data-id=\"57905bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keyword: Employer Branding!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f03197f e-con-full e-flex e-con e-child\" data-id=\"4f03197f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcac51 elementor-widget elementor-widget-text-editor\" data-id=\"2fcac51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">We are certain: A strong brand always starts with <\/span><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">our own employees<\/strong><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">. That\u2019s why employer branding is an integral part of our holistic brand development.<\/span><\/p><div class=\"text-flow cke-output\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><div role=\"feed\" aria-label=\"Chat-Nachrichten\" aria-describedby=\"_r_6os_\" aria-busy=\"false\" data-find-provider-scope=\"\"><div data-sizer-excess=\"0\" data-rocksteady-sizer=\"\"><div data-rs-index=\"45\" data-index=\"45\" data-last-message=\"true\"><div tabindex=\"0\" role=\"article\" aria-setsize=\"46\" aria-posinset=\"46\" aria-label=\"Nachricht 46 von 46\"><div data-test-render-count=\"1\"><div class=\"group group\/message-row\"><div class=\"contents\"><div class=\"group relative relative pb-[var(--msg-assistant-pb,0.75rem)]\" data-is-streaming=\"false\"><div class=\"font-claude-response relative leading-[1.65rem] [&amp;_pre&gt;div]:bg-bg-000\/50 [&amp;_pre&gt;div]:border-0.5 [&amp;_pre&gt;div]:border-border-400 [&amp;_.ignore-pre-bg&gt;div]:bg-transparent [&amp;_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&amp;_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8\"><div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3 [&amp;_&gt;_*:last-child]:mb-0 print:block print:[&amp;_&gt;_*_+_*]:mt-3 standard-markdown\"><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Here you can learn more about our services in the area of <strong><a href=\"https:\/\/www.beckdesign.de\/en\/services\/employer-branding-agency\/\">employer branding<\/a><\/strong>.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a4424e3 e-flex e-con-boxed e-con e-parent\" data-id=\"6a4424e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-685827af elementor-widget elementor-widget-heading\" data-id=\"685827af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Development in Four Steps  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30cdc232 elementor-widget elementor-widget-text-editor\" data-id=\"30cdc232\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The best way to develop a brand is through a <strong>structured process<\/strong>. At BECKDESIGN, we guide companies from the initial <strong>assessment<\/strong> to a visible <strong>brand identity<\/strong>. We\u2019ve summarized the entire process in a four-step workflow.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c571cc2 e-flex e-con-boxed e-con e-parent\" data-id=\"1c571cc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76902150 e-con-full e-flex e-con e-child\" data-id=\"76902150\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-322944a3 elementor-widget elementor-widget-heading\" data-id=\"322944a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Analysis + Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-314b2c83 elementor-widget elementor-widget-text-editor\" data-id=\"314b2c83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><p>We start by asking: What does your company really stand for? Together with your executive team and marketing team, we define your values, positioning, and competitive landscape. Our <strong>brand workshop<\/strong> is particularly popular\u2014it\u2019s where we lay the strategic foundation for your brand in a focused manner.  <\/p><\/div><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750e811 e-con-full e-flex e-con e-child\" data-id=\"2750e811\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d415380 elementor-widget elementor-widget-image\" data-id=\"d415380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-126-scaled.webp\" class=\"attachment-full size-full wp-image-10367\" alt=\"Brand Workshop at BECKDESIGN for Analysis and Strategy Development\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-126-scaled.webp 1920w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-126-300x200.webp 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-126-1024x683.webp 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-126-768x512.jpg 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-126-1536x1024.jpg 1536w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-126-2048x1366.jpg 2048w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-126-500x333.jpg 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-126-800x534.jpg 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-126-1280x854.jpg 1280w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58fe6914 e-flex e-con-boxed e-con e-parent\" data-id=\"58fe6914\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2d9ee7a1 e-con-full e-flex e-con e-child\" data-id=\"2d9ee7a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-656ce38c elementor-widget elementor-widget-heading\" data-id=\"656ce38c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Brand Essence + Identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-310c2b4b elementor-widget elementor-widget-text-editor\" data-id=\"310c2b4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><p>Building on this analysis, we develop the brand essence, <strong>message<\/strong>, <strong>personality<\/strong>, and <strong>tone<\/strong> that make your company unique. Your brand claim, mission statement, and storytelling take shape right here and now. <\/p><\/div><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59b58fca e-con-full e-flex e-con e-child\" data-id=\"59b58fca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36138ebd elementor-widget elementor-widget-image\" data-id=\"36138ebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1281\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0954.jpg\" class=\"attachment-full size-full wp-image-10368\" alt=\"Brand Development for Stadtwerke Schwerte: Pantone Color Charts Are Used to Select Corporate Colors\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0954.jpg 1920w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0954-300x200.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0954-1024x683.jpg 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0954-768x512.jpg 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0954-1536x1025.jpg 1536w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0954-500x334.jpg 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0954-800x534.jpg 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0954-1280x854.jpg 1280w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bda1698 e-flex e-con-boxed e-con e-parent\" data-id=\"4bda1698\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-75de853e e-con-full e-flex e-con e-child\" data-id=\"75de853e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f13732 elementor-widget elementor-widget-heading\" data-id=\"5f13732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Design + Creation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-329d5e79 elementor-widget elementor-widget-text-editor\" data-id=\"329d5e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><p>There\u2019s a reason we\u2019re called<strong>BECKDESIGN<\/strong>: In the third step, your brand comes to life. To achieve this, we bring together design, logo, color scheme, typography, and visual language into a cohesive <strong>corporate design<\/strong>. This ensures your brand makes an impact across all channels\u2014from business cards to your website.   <\/p><\/div><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-487a2d3 elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-align-left elementor-widget elementor-widget-button\" data-id=\"487a2d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.beckdesign.de\/en\/corporate-design-agency\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-655, -3068)\" fill=\"#FFFFFF\" id=\"Group-7\"><g transform=\"translate(380, 3042)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more about corporate design!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67840048 e-con-full e-flex e-con e-child\" data-id=\"67840048\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b75b9a7 elementor-widget elementor-widget-image\" data-id=\"4b75b9a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1281\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0905.jpg\" class=\"attachment-full size-full wp-image-10369\" alt=\"Brand Development for Stadtwerke Schwerte: Team Finalizes Layouts and Color Scheme at the Conference Table\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0905.jpg 1920w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0905-300x200.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0905-1024x683.jpg 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0905-768x512.jpg 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0905-1536x1025.jpg 1536w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0905-500x334.jpg 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0905-800x534.jpg 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-leistungen-markenentwicklung_sws-0905-1280x854.jpg 1280w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62e5a1ec e-flex e-con-boxed e-con e-parent\" data-id=\"62e5a1ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-678091a1 e-con-full e-flex e-con e-child\" data-id=\"678091a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c77bc6 elementor-widget elementor-widget-heading\" data-id=\"2c77bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Rollout &amp; Implementation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12585820 elementor-widget elementor-widget-text-editor\" data-id=\"12585820\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><p>Here we go: We\u2019ll literally take your new brand out onto the streets\u2014on billboards, in campaigns, at trade shows, online, and on social media. It\u2019s only through <strong>consistent execution<\/strong> that a brand image is created that sticks in people\u2019s minds. <\/p><\/div><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29d0208 elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-align-left elementor-widget elementor-widget-button\" data-id=\"29d0208\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.beckdesign.de\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-655, -3068)\" fill=\"#FFFFFF\" id=\"Group-7\"><g transform=\"translate(380, 3042)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start your branding process now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-358c2e1a e-con-full e-flex e-con e-child\" data-id=\"358c2e1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a48912e elementor-widget elementor-widget-image\" data-id=\"a48912e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1760\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/pic_citylights_2021_montage-1.webp\" class=\"attachment-full size-full wp-image-10370\" alt=\"City Lights Advertising Installations in Public Spaces\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/pic_citylights_2021_montage-1.webp 1920w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/pic_citylights_2021_montage-1-300x275.webp 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/pic_citylights_2021_montage-1-1024x939.webp 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/pic_citylights_2021_montage-1-768x704.webp 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/pic_citylights_2021_montage-1-1536x1408.webp 1536w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/pic_citylights_2021_montage-1-500x458.jpg 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/pic_citylights_2021_montage-1-800x734.jpg 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/pic_citylights_2021_montage-1-1280x1174.jpg 1280w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d34b748 e-flex e-con-boxed e-con e-parent\" data-id=\"5d34b748\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ab08ba2 e-con-full e-flex e-con e-child\" data-id=\"ab08ba2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5b9ba655 e-con-full e-flex e-con e-child\" data-id=\"5b9ba655\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53e93f20 elementor-widget elementor-widget-counter\" data-id=\"53e93f20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Employees<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"25\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-604d6a53 e-con-full e-flex e-con e-child\" data-id=\"604d6a53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70de5a2 elementor-widget elementor-widget-counter\" data-id=\"70de5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">m\u00b2 of agency space<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"700\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b7eac2f e-con-full e-flex e-con e-child\" data-id=\"5b7eac2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12a983b1 elementor-widget elementor-widget-counter\" data-id=\"12a983b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Years of experience<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"35\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23fba532 e-con-full e-flex e-con e-child\" data-id=\"23fba532\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a62ce3f elementor-widget elementor-widget-counter\" data-id=\"4a62ce3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Awards<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"10\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20344079 e-flex e-con-boxed e-con e-parent\" data-id=\"20344079\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d168d98 e-con-full e-flex e-con e-child\" data-id=\"6d168d98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ddc49e4 elementor-widget elementor-widget-heading\" data-id=\"4ddc49e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Your brand development agency in Bochum<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25ffbb98 e-con-full e-flex e-con e-child\" data-id=\"25ffbb98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3766cd65 e-con-full e-flex e-con e-child\" data-id=\"3766cd65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d504c46 elementor-widget elementor-widget-text-editor\" data-id=\"3d504c46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2 text-flow\"><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">At our branding agency in Bochum, about <strong>25 experts<\/strong> from a wide variety of disciplines work together: concept developers, brand strategists, web designers, programmers, copywriters, photographers, and many other creative minds. <strong>All<\/strong> <strong>under one roof.<\/strong><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41afa6ae e-con-full e-flex e-con e-child\" data-id=\"41afa6ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eaafbfb elementor-widget elementor-widget-text-editor\" data-id=\"3eaafbfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Our goal is to position your brand for the long term, connect with your target audiences on an emotional level, and create a clear, recognizable <strong>identity<\/strong>. To achieve this, we listen, are there for you on the ground, and immerse ourselves in your brand\u2019s universe alongside you. We call this philosophy <strong>\u201cdesign-oriented management consulting<\/strong>.\u201d  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-575dec17 e-con-full e-flex e-con e-child\" data-id=\"575dec17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d88327 elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9d88327\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.beckdesign.de\/en\/people\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-655, -3068)\" fill=\"#FFFFFF\" id=\"Group-7\"><g transform=\"translate(380, 3042)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get to know the BECKDESIGN team!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-286ab06a e-flex e-con-boxed e-con e-parent\" data-id=\"286ab06a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e315f5f e-con-full e-flex e-con e-child\" data-id=\"1e315f5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25f27a85 elementor-widget elementor-widget-heading\" data-id=\"25f27a85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>FAQ on Brand Development<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef6aeb8 e-con-full e-flex e-con e-child\" data-id=\"ef6aeb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69144634 elementor-widget elementor-widget-n-accordion\" data-id=\"69144634\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1760\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1760\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is brand development? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1760\" class=\"elementor-element elementor-element-45db6271 e-con-full e-flex e-con e-child\" data-id=\"45db6271\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1760\" class=\"elementor-element elementor-element-30e97036 e-flex e-con-boxed e-con e-child\" data-id=\"30e97036\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3f3e6c elementor-widget elementor-widget-text-editor\" data-id=\"3f3f3e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Brand development refers to the strategic process through which a company establishes a clear identity, positioning, and visual identity. This includes strategy, design, and communication. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1761\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1761\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is the difference between brand development and corporate design? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1761\" class=\"elementor-element elementor-element-4dd4dbf e-con-full e-flex e-con e-child\" data-id=\"4dd4dbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1761\" class=\"elementor-element elementor-element-314d8ab2 e-flex e-con-boxed e-con e-child\" data-id=\"314d8ab2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19d63fb3 elementor-widget elementor-widget-text-editor\" data-id=\"19d63fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good question! Corporate design refers to the visual implementation of your brand, including the logo, colors, and typography. Brand development goes one step further: it establishes the strategic foundation and then translates it into design, language, and all forms of communication.  <\/p><p>Whether you&#8217;re interested in corporate design, brand development, or a brand relaunch, we&#8217;d be happy to advise you! Feel free to send us an <a href=\"mailto:mail@beckdesign.de\">email<\/a> or simply give us a call at 0234 936 486-0. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1762\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1762\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How long does the brand development process take? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1762\" class=\"elementor-element elementor-element-432c38c9 e-con-full e-flex e-con e-child\" data-id=\"432c38c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1762\" class=\"elementor-element elementor-element-48a60dc2 e-flex e-con-boxed e-con e-child\" data-id=\"48a60dc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20f3659 elementor-widget elementor-widget-text-editor\" data-id=\"20f3659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depending on the scope, brand development can take anywhere from six weeks to several months. A simple logo refresh takes less time, while a full-scale brand relaunch\u2014including strategy, design, and rollout\u2014naturally takes more time. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1763\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1763\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why BECKDESIGN? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1763\" class=\"elementor-element elementor-element-17ff599f e-con-full e-flex e-con e-child\" data-id=\"17ff599f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1763\" class=\"elementor-element elementor-element-3ae65a56 e-flex e-con-boxed e-con e-child\" data-id=\"3ae65a56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb98734 elementor-widget elementor-widget-text-editor\" data-id=\"2eb98734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Because you\u2019ve stuck with us this far \u263a And because we\u2019ve mastered the art of brand development in-house. We have a team of about 25 experts from a wide variety of disciplines working together: concept developers, strategists, web designers, programmers, copywriters, photographers, and many other creative minds. All in one agency, all under one roof. From corporate design to trade show booths to social media presence, we deliver exactly what your company really needs.     <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1764\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1764\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How much does professional brand development cost? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1764\" class=\"elementor-element elementor-element-19edd344 e-con-full e-flex e-con e-child\" data-id=\"19edd344\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1764\" class=\"elementor-element elementor-element-689867f2 e-flex e-con-boxed e-con e-child\" data-id=\"689867f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f0b9731 elementor-widget elementor-widget-text-editor\" data-id=\"5f0b9731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">The cost depends on the scope of the project\u2014ranging from pure strategy consulting to a complete rebranding that includes design, a website, and rollout. A transparent estimate can only be provided after an initial consultation, as we tailor each project individually. Feel free to send us a no-obligation <a href=\"mailto:mail@beckdesign.de\">email<\/a> or call us directly: Tel: 0234 936 486-0.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1765\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1765\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> For which companies is brand development worthwhile? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1765\" class=\"elementor-element elementor-element-62163497 e-con-full e-flex e-con e-child\" data-id=\"62163497\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1765\" class=\"elementor-element elementor-element-4e57cd17 e-flex e-con-boxed e-con e-child\" data-id=\"4e57cd17\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25d51119 elementor-widget elementor-widget-text-editor\" data-id=\"25d51119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">The clear answer: Brand development is worthwhile for companies of all sizes\u2014from small and medium-sized businesses to large corporations. It is particularly relevant during repositioning, mergers, generational transitions, or when the existing brand identity no longer aligns with the company\u2019s current reality.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ce44626 e-flex e-con-boxed e-con e-parent\" data-id=\"2ce44626\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-43052ffb e-con-full e-flex e-con e-child\" data-id=\"43052ffb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51079bde elementor-widget elementor-widget-heading\" data-id=\"51079bde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready for a brand with character and name recognition?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739b2989 elementor-widget elementor-widget-text-editor\" data-id=\"739b2989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our promise is simple: We\u2019ll make your brand strong\u2014for the future, to stay ahead of the competition, and to ensure long-term success in the market. Send us an email now or just give us a call. We look forward to hearing from you!  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42ae7e81 e-con-full e-flex e-con e-child\" data-id=\"42ae7e81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c157d95 elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-align-left elementor-widget elementor-widget-button\" data-id=\"3c157d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"mailto:mail@beckdesign.de\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-655, -3068)\" fill=\"#FFFFFF\" id=\"Group-7\"><g transform=\"translate(380, 3042)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">mail@beckdesign.de<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd3772d elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7bd3772d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"tel:0234%20936486-0\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-655, -3068)\" fill=\"#FFFFFF\" id=\"Group-7\"><g transform=\"translate(380, 3042)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">0234 936486-0<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BECKDESIGN Bochum: Your Brand Development Agency Apple, Coca-Cola, Nike: When people talk about strong brands, the same three or four names almost always come up. But it\u2019s easy to forget that the principles of successful branding can be applied to any business \u2014from a family-run machinery manufacturer to the tax firm down the street to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"class_list":["post-10357","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Development | BECKDESIGN | Your Branding Agency<\/title>\n<meta name=\"description\" content=\"One-stop strategic brand development: analysis, design, and rollout for strong brands. 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