{"id":10153,"date":"2026-08-04T15:08:49","date_gmt":"2026-08-04T13:08:49","guid":{"rendered":"https:\/\/www.beckdesign.de\/rebranding-agency\/"},"modified":"2026-08-21T11:40:41","modified_gmt":"2026-08-21T09:40:41","slug":"rebranding-agency","status":"publish","type":"page","link":"https:\/\/www.beckdesign.de\/en\/rebranding-agency\/","title":{"rendered":"Rebranding Agency"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10153\" class=\"elementor elementor-10153 elementor-9678\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2419c65a e-flex e-con-boxed e-con e-parent\" data-id=\"2419c65a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47a5c5a3 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"47a5c5a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">BECKDESIGN: Your rebranding agency in Bochum<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68f8c7f4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"68f8c7f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As <strong>a rebranding agency<\/strong>, we have been helping companies <strong>evolve<\/strong> their identities and positioning in line with the times for over 35 years. Whether you\u2019re a B2B or B2C business, a small business, a nonprofit, or a retail group, we\u2019ll show you how <strong>to<\/strong> rebrand your company <strong>in a<\/strong> structured, timely, and <strong>successful way<\/strong>. <\/p><p><strong>BECKDESIGN at a Glance:<\/strong><\/p><ul><li>German Brand Award Winner 2025<\/li><li>German Web Award Winner 2025<\/li><li>35+ Years as a Full-Service Agency<\/li><li>25+ creative minds<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-777d4200 elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-align-left elementor-widget elementor-widget-button\" data-id=\"777d4200\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.beckdesign.de\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-655, -3068)\" fill=\"#FFFFFF\" id=\"Group-7\"><g transform=\"translate(380, 3042)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a free consultation!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b319caf e-flex e-con-boxed e-con e-parent\" data-id=\"2b319caf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1efca021 elementor-widget elementor-widget-n-carousel\" data-id=\"1efca021\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;offset_sides&quot;:&quot;both&quot;,&quot;offset_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;autoplay_speed&quot;:1,&quot;carousel_items&quot;:[{&quot;_id&quot;:&quot;9a0805b&quot;,&quot;slide_title&quot;:&quot;Client logo&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;1cd7563&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;d0874c6&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;7a3191a&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;2dcf18f&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;aa1fcbb&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;3998ad6&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;77c08ff&quot;}],&quot;slides_to_show&quot;:&quot;6&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;slides_to_show_mobile&quot;:&quot;2&quot;,&quot;slides_to_show_tablet&quot;:&quot;4&quot;,&quot;speed&quot;:2500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;offset_width_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;offset_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;offset_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30e146fe e-con-full e-flex e-con e-child\" data-id=\"30e146fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62cea43e elementor-widget elementor-widget-image\" data-id=\"62cea43e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"634\" height=\"386\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-vorwerk-1.jpg\" class=\"attachment-full size-full wp-image-10097\" alt=\"Vorwerk Company Logo\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-vorwerk-1.jpg 634w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-vorwerk-1-300x183.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-vorwerk-1-500x304.jpg 500w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b0acb4e e-con-full e-flex e-con e-child\" data-id=\"1b0acb4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39cac098 elementor-widget elementor-widget-image\" data-id=\"39cac098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"634\" height=\"386\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-abus-1.jpg\" class=\"attachment-full size-full wp-image-10098\" alt=\"ABUS Logo\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-abus-1.jpg 634w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-abus-1-300x183.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-abus-1-500x304.jpg 500w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72fea489 e-con-full e-flex e-con e-child\" data-id=\"72fea489\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3013cef6 elementor-widget elementor-widget-image\" data-id=\"3013cef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"634\" height=\"386\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-awo-1.jpg\" class=\"attachment-full size-full wp-image-10099\" alt=\"AWO Logo\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-awo-1.jpg 634w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-awo-1-300x183.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-awo-1-500x304.jpg 500w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-200cd3aa e-con-full e-flex e-con e-child\" data-id=\"200cd3aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16986813 elementor-widget elementor-widget-image\" data-id=\"16986813\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"386\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-vfl-1.jpg\" class=\"attachment-full size-full wp-image-10100\" alt=\"VFL Bochum Logo\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-vfl-1.jpg 634w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-vfl-1-300x183.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-vfl-1-500x304.jpg 500w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"5\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55b1297b e-con-full e-flex e-con e-child\" data-id=\"55b1297b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-422ab1f9 elementor-widget elementor-widget-image\" data-id=\"422ab1f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"386\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-ekd-1.jpg\" class=\"attachment-full size-full wp-image-10101\" alt=\"Logo of the Evangelical Church in Germany\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-ekd-1.jpg 634w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-ekd-1-300x183.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-ekd-1-500x304.jpg 500w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"6\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d9c3266 e-con-full e-flex e-con e-child\" data-id=\"4d9c3266\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47a12134 elementor-widget elementor-widget-image\" data-id=\"47a12134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"386\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-led-linear-1.jpg\" class=\"attachment-full size-full wp-image-10102\" alt=\"Logo LED Linear\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-led-linear-1.jpg 634w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-led-linear-1-300x183.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-led-linear-1-500x304.jpg 500w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"7\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51e05afb e-con-full e-flex e-con e-child\" data-id=\"51e05afb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f64db54 elementor-widget elementor-widget-image\" data-id=\"5f64db54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"386\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-rub-1.jpg\" class=\"attachment-full size-full wp-image-10103\" alt=\"Ruhr University Bochum Logo\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-rub-1.jpg 634w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-rub-1-300x183.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-rub-1-500x304.jpg 500w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"8\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b9a8526 e-con-full e-flex e-con e-child\" data-id=\"7b9a8526\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67d2f5c2 elementor-widget elementor-widget-image\" data-id=\"67d2f5c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"386\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-johanneswerk-1.png\" class=\"attachment-full size-full wp-image-10104\" alt=\"Evangelisches Johanneswerk Logo\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-johanneswerk-1.png 634w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-johanneswerk-1-300x183.png 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/05\/logo-johanneswerk-1-500x304.png 500w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33539c51 e-flex e-con-boxed e-con e-parent\" data-id=\"33539c51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e809588 elementor-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"5e809588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.beckdesign.de\/en\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dfcd4c7 e-flex e-con-boxed e-con e-parent\" data-id=\"7dfcd4c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-137c1163 e-con-full e-flex e-con e-child\" data-id=\"137c1163\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-077f858 elementor-widget elementor-widget-image\" data-id=\"077f858\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-134-1024x683.webp\" class=\"attachment-large size-large wp-image-10155\" alt=\"Consultation with the rebranding agency BECKDESIGN regarding brand realignment\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-134-1024x683.webp 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-134-300x200.webp 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-134-768x512.webp 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-134-1536x1025.webp 1536w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-134-scaled.webp 1920w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-134-500x333.jpg 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-134-800x534.jpg 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-134-1280x854.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a8e9b89 e-con-full e-flex e-con e-child\" data-id=\"7a8e9b89\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bfa3e43 elementor-widget elementor-widget-heading\" data-id=\"5bfa3e43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rebranding: An Overview of All Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed0b681 elementor-widget elementor-widget-text-editor\" data-id=\"3ed0b681\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><p>Whether it&#8217;s repositioning, redesign, a brand refresh, or a corporate design relaunch: Thanks to our <strong>interdisciplinary<\/strong> team, we handle all rebranding services <strong>in-house<\/strong> at our <strong>agency<\/strong>.<\/p><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/8\/8\/csm_beckdesign_leistungen_juli2021-23_d3df87aff3.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/8\/8\/csm_beckdesign_leistungen_juli2021-23_f4d7f7531a.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37e7498f e-flex e-con-boxed e-con e-parent\" data-id=\"37e7498f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26bf9f7 elementor-widget elementor-widget-n-accordion\" data-id=\"26bf9f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4060\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-4060\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u2705 Analysis &amp; Repositioning <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4060\" class=\"elementor-element elementor-element-6221de9f e-con-full e-flex e-con e-child\" data-id=\"6221de9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4060\" class=\"elementor-element elementor-element-31af63f7 e-con-full e-flex e-con e-child\" data-id=\"31af63f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17140f72 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"17140f72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Audit: Current State Analysis (Perception, Strengths, Weaknesses)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Equity Check: What\u2019s Worth Keeping, and What Can or Must Go?)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Repositioning &amp; Brand Strategy<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Target Audience Realignment<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Rebranding Workshop<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4060\" class=\"elementor-element elementor-element-18e8aaf7 e-con-full e-flex e-con e-child\" data-id=\"18e8aaf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4061\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4061\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u2705 Design &amp; Development <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4061\" class=\"elementor-element elementor-element-4bc517cf e-con-full e-flex e-con e-child\" data-id=\"4bc517cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4061\" class=\"elementor-element elementor-element-1c9c014e e-con-full e-flex e-con e-child\" data-id=\"1c9c014e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73181b2c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"73181b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Corporate Design Relaunch: Logo, Colors, Typography, Visual Language<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Naming, Product and Brand Name Adaptation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Revision of the Brand Guidelines<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Development of a New Brand Identity<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Refresh of the digital brand identity: website, social media<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4061\" class=\"elementor-element elementor-element-5024d4f9 e-con-full e-flex e-con e-child\" data-id=\"5024d4f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4062\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4062\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u2705 Rollout &amp; Change Management <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4062\" class=\"elementor-element elementor-element-46cc39db e-con-full e-flex e-con e-child\" data-id=\"46cc39db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4062\" class=\"elementor-element elementor-element-681d7afa e-con-full e-flex e-con e-child\" data-id=\"681d7afa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-601ff8d0 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"601ff8d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Communication Strategy for the Transition: Internal &amp; External<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Rollout Planning Across All Touchpoints<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Internal Branding: Employees as Ambassadors of Change<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Trademark Check, Legal Review of the New Website<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-399, -672)\" fill=\"#EF572D\" id=\"Group-7-Copy\"><g transform=\"translate(124, 646)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Perception Monitoring and Reporting Following the Relaunch<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4062\" class=\"elementor-element elementor-element-2dc565b0 e-con-full e-flex e-con e-child\" data-id=\"2dc565b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e24b2fa e-flex e-con-boxed e-con e-parent\" data-id=\"4e24b2fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-785e36dd e-con-full e-flex e-con e-child\" data-id=\"785e36dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11a5fff1 elementor-widget elementor-widget-heading\" data-id=\"11a5fff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Difference Between Brand Building and Rebranding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-625602c8 elementor-widget elementor-widget-text-editor\" data-id=\"625602c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><p>Even though both terms are often used <strong>interchangeably<\/strong>, they do not mean the same thing. Brand building describes the fundamental, usually <strong>long-term<\/strong> process of establishing a brand and continuously developing it. Rebranding, on the other hand, is a targeted refresh or <strong>realignment<\/strong> of an existing brand, usually triggered by a specific event. Examples include a <strong>merger<\/strong>, new <strong>products<\/strong>, a <strong>generational shift<\/strong>, a change in <strong>the target audience<\/strong>, or an <strong>image<\/strong> that no longer fits the company.   <\/p><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/3\/9\/csm_beckdesign_leistungen_juli2021-39_5c82012341.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/3\/9\/csm_beckdesign_leistungen_juli2021-39_1631e5bb32.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c46f4e3 e-con-full e-flex e-con e-child\" data-id=\"4c46f4e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-257ddf1a elementor-widget elementor-widget-image\" data-id=\"257ddf1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-162-scaled.webp\" class=\"attachment-full size-full wp-image-10156\" alt=\"A BECKDESIGN employee pins IHK campaign posters titled \u201cBecome an Exam Pro\u201d to a bulletin board\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-162-scaled.webp 1920w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-162-300x200.webp 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-162-1024x683.jpg 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-162-768x512.jpg 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-162-1536x1024.jpg 1536w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-162-2048x1366.jpg 2048w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-162-500x333.jpg 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-162-800x534.jpg 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-162-1280x854.jpg 1280w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2a92ec elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c2a92ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.beckdesign.de\/en\/brand-development\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-655, -3068)\" fill=\"#FFFFFF\" id=\"Group-7\"><g transform=\"translate(380, 3042)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more about brand building here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65d89770 e-flex e-con-boxed e-con e-parent\" data-id=\"65d89770\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1723581f e-con-full e-flex e-con e-child\" data-id=\"1723581f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27ad1a06 elementor-widget elementor-widget-heading\" data-id=\"27ad1a06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Your rebranding agency, your points of contact<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41461767 e-con-full e-flex e-con e-child\" data-id=\"41461767\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-52d3afd0 e-con-full e-flex e-con e-child\" data-id=\"52d3afd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-698aae64 e-con-full e-flex e-con e-child\" data-id=\"698aae64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58c1b52d elementor-widget elementor-widget-image\" data-id=\"58c1b52d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"969\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/leute-zey-845x1024.jpg\" class=\"attachment-large size-large wp-image-10133\" alt=\"Zeynep Uluda\u011f \u2013 Co-Managing Director of the content marketing agency BECKDESIGN\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/leute-zey-845x1024.jpg 845w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/leute-zey-248x300.jpg 248w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/leute-zey-768x930.jpg 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/leute-zey-1268x1536.jpg 1268w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/leute-zey-1690x2048.jpg 1690w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/leute-zey-500x606.jpg 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/leute-zey-800x969.jpg 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/leute-zey-1280x1551.jpg 1280w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/leute-zey.jpg 1844w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abce395 e-con-full e-flex e-con e-child\" data-id=\"abce395\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66fb1ca9 elementor-widget elementor-widget-text-editor\" data-id=\"66fb1ca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-none\"><strong>Zeynep Uluda\u011f \u2013 <\/strong><br\/>Co-CEO &#038; Strategy<\/p><p>Zeynep is responsible for the strategic direction of our rebranding projects. She is the first point of contact for all questions regarding new product development and positioning. <\/p><p><a class=\"contact-email d-block\" href=\"mailto:uludag@beckdesign.de\">uludag@beckdesign.de<\/a><br\/><a class=\"contact-phone d-block\" href=\"tel:+49 (0)234 936 486-22\">+49 (0)234 936 486-22<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c37a4eb e-con-full e-flex e-con e-child\" data-id=\"7c37a4eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2be05eb7 e-con-full e-flex e-con e-child\" data-id=\"2be05eb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69aba8bd elementor-widget elementor-widget-image\" data-id=\"69aba8bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"969\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign-mitarbeiter-flo-v2-845x1024.jpg\" class=\"attachment-large size-large wp-image-10122\" alt=\"Florian Bachor \u2013 Project Manager at the content marketing agency BECKDESIGN\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign-mitarbeiter-flo-v2-845x1024.jpg 845w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign-mitarbeiter-flo-v2-248x300.jpg 248w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign-mitarbeiter-flo-v2-768x931.jpg 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign-mitarbeiter-flo-v2-500x606.jpg 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign-mitarbeiter-flo-v2-800x970.jpg 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign-mitarbeiter-flo-v2.jpg 1188w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-529c935a e-con-full e-flex e-con e-child\" data-id=\"529c935a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48b6ce51 elementor-widget elementor-widget-text-editor\" data-id=\"48b6ce51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-none\"><strong>Florian Bachor<\/strong> \u2013 <br\/>Project Management &#038; Coordination<\/p><p>Florian translates your goals into concrete projects. He coordinates our branding department and guides you through the entire rebranding process. <\/p><p class=\"mb-none\"><a class=\"contact-email d-block\" href=\"mailto:jaeschke@beckdesign.de\" data-wplink-edit=\"true\">bachor@beckdesign.de<\/a><br\/><a class=\"contact-phone d-block\" href=\"tel:+49 (0)234 936 486-29\">+49 (0)234 936 486-29<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56de888c elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-align-left elementor-widget elementor-widget-button\" data-id=\"56de888c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.beckdesign.de\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-655, -3068)\" fill=\"#FFFFFF\" id=\"Group-7\"><g transform=\"translate(380, 3042)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's get to know each other!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38480063 e-flex e-con-boxed e-con e-parent\" data-id=\"38480063\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56f5d646 elementor-widget elementor-widget-heading\" data-id=\"56f5d646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rebranding in Action: Project Examples from BECKDESIGN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b46ab7d e-flex e-con-boxed e-con e-parent\" data-id=\"1b46ab7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3151f7 elementor-widget elementor-widget-text-editor\" data-id=\"4e3151f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong> <\/strong><\/p><p>Over the past <strong>35 years<\/strong>, we\u2019ve successfully completed a wide range of rebranding projects. It\u2019s high time for a quick <strong>\u201cBest of BECKDESIGN\u201d<\/strong>! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-541c010a e-flex e-con-boxed e-con e-parent\" data-id=\"541c010a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14aad221 e-con-full e-flex e-con e-child\" data-id=\"14aad221\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5532aa23 elementor-widget elementor-widget-heading\" data-id=\"5532aa23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand Relaunch for Stadtwerke Schwerte<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e85de0e elementor-widget elementor-widget-text-editor\" data-id=\"e85de0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><p>We carried out a <strong>brand relaunch<\/strong> for Stadtwerke Schwerte, including a complete corporate design. From the redesigned <strong>logo<\/strong> to the custom <strong>typeface<\/strong>, SWS Sans. The result: a visual identity that embodies both 150 years of tradition and a clear focus on the future.  <\/p><p><a href=\"https:\/\/www.beckdesign.de\/en\/?post_type=portfolio&#038;p=10623\">More about the project<\/a><\/p><\/div><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49422e8c e-con-full e-flex e-con e-child\" data-id=\"49422e8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1feaa629 elementor-widget elementor-widget-image\" data-id=\"1feaa629\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1281\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-arbeiten-markenentwicklung-stadtwerke-schwerte-0757.jpg\" class=\"attachment-full size-full wp-image-10157\" alt=\"Rebranding agency BECKDESIGN and Stadtwerke Schwerte are evaluating designs and color schemes\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-arbeiten-markenentwicklung-stadtwerke-schwerte-0757.jpg 1920w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-arbeiten-markenentwicklung-stadtwerke-schwerte-0757-300x200.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-arbeiten-markenentwicklung-stadtwerke-schwerte-0757-1024x683.jpg 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-arbeiten-markenentwicklung-stadtwerke-schwerte-0757-768x512.jpg 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-arbeiten-markenentwicklung-stadtwerke-schwerte-0757-1536x1025.jpg 1536w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-arbeiten-markenentwicklung-stadtwerke-schwerte-0757-500x334.jpg 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-arbeiten-markenentwicklung-stadtwerke-schwerte-0757-800x534.jpg 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/02\/beckdesign-arbeiten-markenentwicklung-stadtwerke-schwerte-0757-1280x854.jpg 1280w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17662d2b e-flex e-con-boxed e-con e-parent\" data-id=\"17662d2b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-70ddbce3 e-con-full e-flex e-con e-child\" data-id=\"70ddbce3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46670f3 elementor-widget elementor-widget-heading\" data-id=\"46670f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">New Corporate Design for LED Linear\u2122<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7022aad6 elementor-widget elementor-widget-text-editor\" data-id=\"7022aad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We created a completely new <strong>corporate design<\/strong> for <strong>LED Linear\u2122<\/strong>: a new wordmark, a custom typeface, a CD manual, and business stationery. We\u2019ve been growing alongside the brand for <strong>over ten years<\/strong> \u2014from image brochures and trade show booths to a website relaunch.  <\/p><p><a href=\"https:\/\/www.beckdesign.de\/en\/?post_type=portfolio&#038;p=10799\">More about the project<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42568b41 e-con-full e-flex e-con e-child\" data-id=\"42568b41\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2827731f elementor-widget elementor-widget-image\" data-id=\"2827731f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"802\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign_arbeiten_05-led.webp\" class=\"attachment-full size-full wp-image-10158\" alt=\"LED Linear&apos;s booth at the Light &amp; Building trade show, featuring an illuminated logo, a circular light installation, and display cases with lighting exhibits.\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign_arbeiten_05-led.webp 1200w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign_arbeiten_05-led-300x201.webp 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign_arbeiten_05-led-1024x684.webp 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign_arbeiten_05-led-768x513.webp 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign_arbeiten_05-led-500x334.webp 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/01\/beckdesign_arbeiten_05-led-800x535.webp 800w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47be8d3d e-con-full e-flex e-con e-parent\" data-id=\"47be8d3d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-234b5c7f elementor-widget elementor-widget-heading\" data-id=\"234b5c7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Recent Awards<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1093eb86 elementor-widget elementor-widget-n-carousel\" data-id=\"1093eb86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;offset_sides&quot;:&quot;both&quot;,&quot;offset_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;autoplay_speed&quot;:1,&quot;carousel_items&quot;:[{&quot;_id&quot;:&quot;9a0805b&quot;,&quot;slide_title&quot;:&quot;Client logo&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;1cd7563&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;d0874c6&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;7a3191a&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;2dcf18f&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;aa1fcbb&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;3998ad6&quot;},{&quot;slide_title&quot;:&quot;Client logo&quot;,&quot;_id&quot;:&quot;77c08ff&quot;}],&quot;slides_to_show&quot;:&quot;6&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;slides_to_show_mobile&quot;:&quot;2&quot;,&quot;slides_to_show_tablet&quot;:&quot;4&quot;,&quot;speed&quot;:2500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;offset_width_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;offset_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;offset_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35cea8ba e-con-full e-flex e-con e-child\" data-id=\"35cea8ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cc1e34b elementor-widget elementor-widget-image\" data-id=\"1cc1e34b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"193\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-reddot-winner2022.png\" class=\"attachment-full size-full wp-image-10113\" alt=\"Red Dot Winner 2022 Logo\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-reddot-winner2022.png 317w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-reddot-winner2022-300x183.png 300w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10565929 e-con-full e-flex e-con e-child\" data-id=\"10565929\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65f60b44 elementor-widget elementor-widget-image\" data-id=\"65f60b44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"193\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-german-brand-award-winner.png\" class=\"attachment-full size-full wp-image-10114\" alt=\"Logo: German Brand Award Winner 2022\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-german-brand-award-winner.png 317w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-german-brand-award-winner-300x183.png 300w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2090c40e e-con-full e-flex e-con e-child\" data-id=\"2090c40e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9fb089 elementor-widget elementor-widget-image\" data-id=\"7d9fb089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"193\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logogermandesignaward2022.png\" class=\"attachment-full size-full wp-image-10115\" alt=\"Logo: German Design Award Winner 2022\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logogermandesignaward2022.png 317w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logogermandesignaward2022-300x183.png 300w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27046c88 e-con-full e-flex e-con e-child\" data-id=\"27046c88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fcb9e9d elementor-widget elementor-widget-image\" data-id=\"7fcb9e9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"193\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/german-design-award-2024.png\" class=\"attachment-full size-full wp-image-10116\" alt=\"German Design Award Special 2024 Logo\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/german-design-award-2024.png 317w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/german-design-award-2024-300x183.png 300w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"5\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2647adf7 e-con-full e-flex e-con e-child\" data-id=\"2647adf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2df2274 elementor-widget elementor-widget-image\" data-id=\"2df2274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"193\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-german-web-award.png\" class=\"attachment-full size-full wp-image-10117\" alt=\"Logo: German Web Awards Winner 2024\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-german-web-award.png 317w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-german-web-award-300x183.png 300w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"6\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bd83797 e-con-full e-flex e-con e-child\" data-id=\"5bd83797\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1af6a964 elementor-widget elementor-widget-image\" data-id=\"1af6a964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"193\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-reddot-winner2022.png\" class=\"attachment-full size-full wp-image-10113\" alt=\"Red Dot Winner 2022 Logo\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-reddot-winner2022.png 317w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-reddot-winner2022-300x183.png 300w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"7\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4304f583 e-con-full e-flex e-con e-child\" data-id=\"4304f583\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18af08b1 elementor-widget elementor-widget-image\" data-id=\"18af08b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"193\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-german-brand-award-winner.png\" class=\"attachment-full size-full wp-image-10114\" alt=\"Logo: German Brand Award Winner 2022\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-german-brand-award-winner.png 317w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logo-german-brand-award-winner-300x183.png 300w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"8\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af16b2f e-con-full e-flex e-con e-child\" data-id=\"af16b2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6097fb91 elementor-widget elementor-widget-image\" data-id=\"6097fb91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"193\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logogermandesignaward2022.png\" class=\"attachment-full size-full wp-image-10115\" alt=\"Logo: German Design Award Winner 2022\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logogermandesignaward2022.png 317w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2025\/04\/logogermandesignaward2022-300x183.png 300w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5df75ebd e-flex e-con-boxed e-con e-parent\" data-id=\"5df75ebd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a4316e elementor-widget elementor-widget-heading\" data-id=\"9a4316e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Effective Rebranding in Four Steps<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44f0d18e elementor-widget elementor-widget-text-editor\" data-id=\"44f0d18e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a rebranding agency, we follow <strong>a four-step process\u2014each step building on the last<\/strong> \u2014when repositioning a brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c223482 e-flex e-con-boxed e-con e-parent\" data-id=\"7c223482\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c308564 e-con-full e-flex e-con e-child\" data-id=\"c308564\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59308cf elementor-widget elementor-widget-heading\" data-id=\"59308cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Brand Audit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-397082e8 elementor-widget elementor-widget-text-editor\" data-id=\"397082e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><p>Before we make any changes, we analyze the <strong>current situation<\/strong>. We take a close look at your brand and its history. In doing so, we also examine how the brand is perceived by customers and employees.  <\/p><\/div><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16898bc2 e-con-full e-flex e-con e-child\" data-id=\"16898bc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d96206e elementor-widget elementor-widget-image\" data-id=\"2d96206e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-66-scaled.jpg\" class=\"attachment-full size-full wp-image-10159\" alt=\"Brand Audit as the First Step in the Rebranding Process at BECKDESIGN\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-66-scaled.jpg 2560w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-66-300x200.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-66-1024x683.jpg 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-66-768x512.jpg 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-66-1536x1025.jpg 1536w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-66-2048x1366.jpg 2048w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-66-500x333.jpg 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-66-800x534.jpg 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-66-1280x854.jpg 1280w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-66-1920x1281.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61a7dc04 e-flex e-con-boxed e-con e-parent\" data-id=\"61a7dc04\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-78d4f13f e-con-full e-flex e-con e-child\" data-id=\"78d4f13f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5caaa6ae elementor-widget elementor-widget-heading\" data-id=\"5caaa6ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Repositioning &amp; Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4851719c elementor-widget elementor-widget-text-editor\" data-id=\"4851719c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><p>Here, we work together to determine the direction in which the brand should evolve: Does the positioning still align with the target audience? Does the brand essence still reflect what the company stands for today? You decide what elements of the existing brand to retain and where further development makes sense.  <\/p><\/div><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-734ae12a e-con-full e-flex e-con e-child\" data-id=\"734ae12a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3ede51 elementor-widget elementor-widget-image\" data-id=\"5c3ede51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1281\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_Content_Marketing_Agentur_Konzeption.webp\" class=\"attachment-full size-full wp-image-10160\" alt=\"Strategy Workshop on Repositioning as Part of the Rebranding Process at BECKDESIGN\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_Content_Marketing_Agentur_Konzeption.webp 1920w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_Content_Marketing_Agentur_Konzeption-300x200.webp 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_Content_Marketing_Agentur_Konzeption-1024x683.webp 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_Content_Marketing_Agentur_Konzeption-768x512.webp 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_Content_Marketing_Agentur_Konzeption-1536x1025.webp 1536w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_Content_Marketing_Agentur_Konzeption-500x334.webp 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_Content_Marketing_Agentur_Konzeption-800x534.webp 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_Content_Marketing_Agentur_Konzeption-1280x854.webp 1280w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11faa19d e-flex e-con-boxed e-con e-parent\" data-id=\"11faa19d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-22c36741 e-con-full e-flex e-con e-child\" data-id=\"22c36741\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8e3e35 elementor-widget elementor-widget-heading\" data-id=\"c8e3e35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Design &amp; Identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64c481c0 elementor-widget elementor-widget-text-editor\" data-id=\"64c481c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><p>The new strategy gives rise to a <strong>new<\/strong> <strong>visual identity<\/strong>: logo, colors, typography, and tone. Everything is consistently aligned with the new positioning. <\/p><\/div><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20c36f6 elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-align-left elementor-widget elementor-widget-button\" data-id=\"20c36f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.beckdesign.de\/en\/corporate-design-agency\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-655, -3068)\" fill=\"#FFFFFF\" id=\"Group-7\"><g transform=\"translate(380, 3042)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more about corporate design here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a7b0205 e-con-full e-flex e-con e-child\" data-id=\"1a7b0205\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61f02d91 elementor-widget elementor-widget-image\" data-id=\"61f02d91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1281\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_Content_Marketing_Agentur_Farbpalette.webp\" class=\"attachment-full size-full wp-image-10161\" alt=\"Color palette for the new visual identity as part of the rebranding process at BECKDESIGN\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_Content_Marketing_Agentur_Farbpalette.webp 1920w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_Content_Marketing_Agentur_Farbpalette-300x200.webp 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_Content_Marketing_Agentur_Farbpalette-1024x683.webp 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_Content_Marketing_Agentur_Farbpalette-768x512.webp 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_Content_Marketing_Agentur_Farbpalette-1536x1025.webp 1536w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_Content_Marketing_Agentur_Farbpalette-500x334.webp 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_Content_Marketing_Agentur_Farbpalette-800x534.webp 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_Content_Marketing_Agentur_Farbpalette-1280x854.webp 1280w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ace5e83 e-flex e-con-boxed e-con e-parent\" data-id=\"7ace5e83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ae80085 e-con-full e-flex e-con e-child\" data-id=\"4ae80085\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa5d202 elementor-widget elementor-widget-heading\" data-id=\"aa5d202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Rollout &amp; Change Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-485de75d elementor-widget elementor-widget-text-editor\" data-id=\"485de75d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><p>Here we go\u2014your new brand is being launched, both internally and externally. We\u2019ll help you introduce it to employees, customers, and partners, for example, as part of a <strong>relaunch event<\/strong>. At the same time, we\u2019ll keep an eye on how the brand is perceived after the launch.  <\/p><\/div><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad30d6 elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-align-left elementor-widget elementor-widget-button\" data-id=\"9ad30d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.beckdesign.de\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-655, -3068)\" fill=\"#FFFFFF\" id=\"Group-7\"><g transform=\"translate(380, 3042)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start your rebranding now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e865406 e-con-full e-flex e-con e-child\" data-id=\"7e865406\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-572ab547 elementor-widget elementor-widget-image\" data-id=\"572ab547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-189-scaled.jpg\" class=\"attachment-full size-full wp-image-10162\" alt=\"Rollout and Change Management as the Final Step in BECKDESIGN&apos;s Rebranding Process\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-189-scaled.jpg 2560w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-189-300x200.jpg 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-189-1024x683.jpg 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-189-768x512.jpg 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-189-1536x1025.jpg 1536w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-189-2048x1366.jpg 2048w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-189-500x334.jpg 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-189-800x534.jpg 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-189-1280x854.jpg 1280w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/BD_Leistungen_092024-189-1920x1281.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da14fb7 e-flex e-con-boxed e-con e-parent\" data-id=\"da14fb7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-31e0de68 e-con-full e-flex e-con e-child\" data-id=\"31e0de68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70d49541 elementor-widget elementor-widget-heading\" data-id=\"70d49541\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Key to Success Behind Our Rebranding Projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ee9752b e-con-full e-flex e-con e-child\" data-id=\"1ee9752b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6e158484 e-con-full e-flex e-con e-child\" data-id=\"6e158484\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-309d6d51 elementor-widget elementor-widget-text-editor\" data-id=\"309d6d51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019re more than just a design or branding agency. We want <strong>to get to know<\/strong> you, your company, and your products and services from the ground up. That\u2019s why we listen to you, are there for you <strong>on-site<\/strong>, and dive into the <strong>world<\/strong> of your brand together.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e0c1d8f e-con-full e-flex e-con e-child\" data-id=\"5e0c1d8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa74a98 elementor-widget elementor-widget-text-editor\" data-id=\"fa74a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We call this approach <strong>\u201cdesign-oriented management consulting<\/strong>\u201d: consulting and design are not separate, but rather a single, cohesive process. Only once we understand what your company truly stands for do we translate that into <strong>strategy and design<\/strong>. See for yourself!  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d9d8869 e-con-full e-flex e-con e-child\" data-id=\"2d9d8869\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21c71ab elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"21c71ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.beckdesign.de\/en\/people\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-655, -3068)\" fill=\"#FFFFFF\" id=\"Group-7\"><g transform=\"translate(380, 3042)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get to know the BECKDESIGN team!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-450947d0 e-flex e-con-boxed e-con e-parent\" data-id=\"450947d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33093494 e-con-full e-flex e-con e-child\" data-id=\"33093494\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-259d9435 e-con-full e-flex e-con e-child\" data-id=\"259d9435\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6adb2b elementor-widget elementor-widget-counter\" data-id=\"4f6adb2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Employees<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"25\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79678c0a e-con-full e-flex e-con e-child\" data-id=\"79678c0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc9bedc elementor-widget elementor-widget-counter\" data-id=\"cc9bedc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">m\u00b2 of agency space<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"700\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77c39b3e e-con-full e-flex e-con e-child\" data-id=\"77c39b3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6be35f elementor-widget elementor-widget-counter\" data-id=\"7e6be35f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Years of experience<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"35\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30e91285 e-con-full e-flex e-con e-child\" data-id=\"30e91285\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5239b194 elementor-widget elementor-widget-counter\" data-id=\"5239b194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Awards<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"10\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7193c76 e-flex e-con-boxed e-con e-parent\" data-id=\"7193c76\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5ce4f27 e-con-full e-flex e-con e-child\" data-id=\"5ce4f27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53d6c7e elementor-widget elementor-widget-image\" data-id=\"53d6c7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1281\" src=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/beckdesign-arbeiten-eon-Agentur_Social_Media_Marketing_Brainstorming.webp\" class=\"attachment-full size-full wp-image-10164\" alt=\"Team Brainstorming at the Rebranding Agency BECKDESIGN\" srcset=\"https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/beckdesign-arbeiten-eon-Agentur_Social_Media_Marketing_Brainstorming.webp 1920w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/beckdesign-arbeiten-eon-Agentur_Social_Media_Marketing_Brainstorming-300x200.webp 300w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/beckdesign-arbeiten-eon-Agentur_Social_Media_Marketing_Brainstorming-1024x683.webp 1024w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/beckdesign-arbeiten-eon-Agentur_Social_Media_Marketing_Brainstorming-768x512.webp 768w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/beckdesign-arbeiten-eon-Agentur_Social_Media_Marketing_Brainstorming-1536x1025.webp 1536w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/beckdesign-arbeiten-eon-Agentur_Social_Media_Marketing_Brainstorming-500x334.webp 500w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/beckdesign-arbeiten-eon-Agentur_Social_Media_Marketing_Brainstorming-800x534.webp 800w, https:\/\/www.beckdesign.de\/wp-content\/uploads\/2026\/08\/beckdesign-arbeiten-eon-Agentur_Social_Media_Marketing_Brainstorming-1280x854.webp 1280w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cdd924 e-con-full e-flex e-con e-child\" data-id=\"9cdd924\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40459c7 elementor-widget elementor-widget-heading\" data-id=\"40459c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rebranding Made Easy!  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b502b elementor-widget elementor-widget-text-editor\" data-id=\"27b502b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 mb-2\"><div class=\"text-flow cke-output\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><div class=\"order-2 order-lg-1 col-12 col-sm-8 col-lg-5 text-flow mb-4\"><p>Designers, brand strategists, photographers, content experts, concept developers: Our <strong>interdisciplinary<\/strong> team brings together everything needed for a rebranding under one roof. This makes the process easy for you: no need to coordinate between multiple service providers, no loss of information at the interfaces\u2014just one<strong> personal point of contact<\/strong> for strategy, design, and implementation. The result is a brand that doesn\u2019t just look new, but is positioned in the market to be strong and compelling in the long term.    <\/p><\/div><\/div><\/div><\/div><div class=\"col-lg-6 mb-2\"><picture><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5117f7be84.webp\" type=\"image\/webp\" media=\"(min-width: 576px)\"><\/source><source srcset=\"\/fileadmin\/_processed_\/b\/5\/csm_beckdesign_leistungen_juli2021-239_5b5fe9fb70.jpg\" type=\"image\/jpeg\" media=\"(min-width: 576px)\"><\/source><\/picture><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a46f75a e-flex e-con-boxed e-con e-parent\" data-id=\"5a46f75a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-caa6fe8 e-con-full e-flex e-con e-child\" data-id=\"caa6fe8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff9fbe9 elementor-widget elementor-widget-heading\" data-id=\"ff9fbe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BECKDESIGN: Your rebranding agency in Bochum<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6227dfd4 elementor-widget elementor-widget-text-editor\" data-id=\"6227dfd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What are you waiting for? Let&#8217;s take your brand to the next level together! Send us an email or just give us a call. We look forward to working with you and your brand!   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e5e56d3 e-con-full e-flex e-con e-child\" data-id=\"6e5e56d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4be125bb elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4be125bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"mailto:mail@beckdesign.de\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-655, -3068)\" fill=\"#FFFFFF\" id=\"Group-7\"><g transform=\"translate(380, 3042)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">mail@beckdesign.de<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-305a0286 elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-align-left elementor-widget elementor-widget-button\" data-id=\"305a0286\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"tel:0234%20936486-0\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"30px\" height=\"25px\" viewBox=\"0 0 30 25\"><title>Fill 1 Copy<\/title><g id=\"Landingpage-BCC\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-655, -3068)\" fill=\"#FFFFFF\" id=\"Group-7\"><g transform=\"translate(380, 3042)\"><g id=\"Group-5-Copy\" transform=\"translate(25, 26)\"><path d=\"M250,0 L258.684213,12.1894763 L250.063158,24.2526361 L258.336845,24.2526361 L266.800003,12.1263184 L258.336845,0 L250,0 Z M263.200003,0 L271.884213,12.1894763 L263.263161,24.2526361 L271.536845,24.2526361 L280,12.1263184 L271.536845,0 L263.200003,0 Z\" id=\"Fill-1-Copy\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">0234 936486-0<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-461d495f e-flex e-con-boxed e-con e-parent\" data-id=\"461d495f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cf801e1 e-con-full e-flex e-con e-child\" data-id=\"cf801e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-444fdd40 elementor-widget elementor-widget-heading\" data-id=\"444fdd40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>FAQ on Rebranding<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-693e2b12 e-con-full e-flex e-con e-child\" data-id=\"693e2b12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3342baaf elementor-widget elementor-widget-n-accordion\" data-id=\"3342baaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8600\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-8600\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Does BECKDESIGN also offer rebranding workshops? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8600\" class=\"elementor-element elementor-element-65752d7d e-con-full e-flex e-con e-child\" data-id=\"65752d7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8600\" class=\"elementor-element elementor-element-5eecb931 e-flex e-con-boxed e-con e-child\" data-id=\"5eecb931\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-386dc264 elementor-widget elementor-widget-text-editor\" data-id=\"386dc264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Absolutely! We regularly host interactive, hands-on workshops for our clients, where we discuss and rethink the brand, its products, and services from every angle. We\u2019d also be happy to host them on-site at our agency! Feel free to send us a no-obligation <a href=\"mailto:mail@beckdesign.de\">email<\/a> or simply give us a call at 0234 936 486-0.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8601\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8601\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How long does a rebranding take? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8601\" class=\"elementor-element elementor-element-59de793a e-con-full e-flex e-con e-child\" data-id=\"59de793a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8601\" class=\"elementor-element elementor-element-8d2bb33 e-flex e-con-boxed e-con e-child\" data-id=\"8d2bb33\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74b0b0aa elementor-widget elementor-widget-text-editor\" data-id=\"74b0b0aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Of course, this depends heavily on the scope, objectives, and size of the company. The entire process\u2014from strategic analysis to full rollout\u2014typically takes several months. We\u2019ll plan the timeline together with you and tailor it to your capacity and key dates, such as trade shows or product launches.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8602\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8602\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How does the collaboration with you as a rebranding agency work? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8602\" class=\"elementor-element elementor-element-65578e19 e-con-full e-flex e-con e-child\" data-id=\"65578e19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8602\" class=\"elementor-element elementor-element-6dc6eaab e-flex e-con-boxed e-con e-child\" data-id=\"6dc6eaab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e841b5c elementor-widget elementor-widget-text-editor\" data-id=\"2e841b5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">We don\u2019t start with the design\u2014we start with you: We listen and work with you to analyze your brand identity. Building on that foundation, we develop your strategy, design, and rollout step by step\u2014all managed by our interdisciplinary team under one roof. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8603\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8603\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> When is the right time to rebrand? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8603\" class=\"elementor-element elementor-element-107a7834 e-con-full e-flex e-con e-child\" data-id=\"107a7834\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8603\" class=\"elementor-element elementor-element-66c6220 e-flex e-con-boxed e-con e-child\" data-id=\"66c6220\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c36951e elementor-widget elementor-widget-text-editor\" data-id=\"7c36951e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Typical triggers include, for example, a merger or acquisition, a generational transition, a change in the target audience, a change in the business model, or a realignment of the company\u2019s offerings. A good indicator that rebranding is needed: when customers or employees describe the brand differently than it is actually intended. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8604\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8604\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is the difference between rebranding and a relaunch? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8604\" class=\"elementor-element elementor-element-155b77e2 e-con-full e-flex e-con e-child\" data-id=\"155b77e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8604\" class=\"elementor-element elementor-element-11d4b12b e-flex e-con-boxed e-con e-child\" data-id=\"11d4b12b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14946426 elementor-widget elementor-widget-text-editor\" data-id=\"14946426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">A relaunch is usually limited to the visual identity: a new logo, new colors, and new typography. Rebranding goes much further than that: it also encompasses a strategic realignment\u2014that is, positioning, targeting specific audiences, and often the brand essence itself. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-386367f e-flex e-con-boxed e-con e-parent\" data-id=\"386367f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BECKDESIGN: Your rebranding agency in Bochum As a rebranding agency, we have been helping companies evolve their identities and positioning in line with the times for over 35 years. Whether you\u2019re a B2B or B2C business, a small business, a nonprofit, or a retail group, we\u2019ll show you how to rebrand your company in a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"class_list":["post-10153","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your Rebranding Agency | BECKDESIGN | 35+ Years of Branding<\/title>\n<meta name=\"description\" content=\"Welcome to BECKDESIGN, your rebranding agency in Bochum. 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